JD Sports will be Nike’s first European retail partner for the brand’s Connected Partnership. The integrated loyalty program aims to enhance the shopping experience of customers through access to member-exclusive products and experiences.
Starting in the U.K., the program will enable customers to link their JD and Nike membership accounts through the JD mobile app for access to select Nike members-only footwear and apparel. The program works in both physical and digital JD retail offers.
Régis Schultz, CEO of JD Sports, comments: “This partnership – the first to launch in Europe – amplifies the combined strength of the Nike and JD brands with our shared consumers, by leaning into their behavior and journeys and creating new, richer and more engaging experiences. It provides further opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the very best of Nike products when shopping at JD.”
Just a few hours after JD’s announcement, Zalando has spread the news of its cooperation with Nike on the same program in ten other European countries, including major markets Germany, Scandinavia and France.
