Billabong has bought the 19-store Amazon chain, New Zealand’s largest surf retailer. Amazon has carried Billabong in its stores for years, but the Australian brand says the purchase will allow it to introduce more of its own various labels into the chain while keeping it as a multi-brand operation steered by Steve Alach, who founded the chain in 1990. Terms of the transaction were not released, but Billabong says it will contribute slightly to its profits for the current financial year ending next June 30. Before announcing the latest acquisition, Billabong said its revenues from outside Australasia should increase to up to 75 percent of the total turnover this year from 71 percent in the past one. The Billabong brand will account for more than 60 percent of sales, while Element will contribute 16 percent. Revenues from the group’s retail network have expanded to more than 10 percent of total sales, and the first Beachworks door outside the USA will open in England very soon. Billabong has reached an agreement in principle to convert its licensed business in Singapore to a company-owned operation.