News and insights about brands in the sporting goods industry – Page 182
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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Arc'teryx is opening its first lifestyle store at the Metrotown...
Arc'teryx is opening its first lifestyle store at the Metrotown Mall of Burnaby, British Columbia in Canada
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The Japanese technical outdoor apparel brand Goldwin has released a...
The Japanese technical outdoor apparel brand Goldwin has released a new skiwear collection called “Snow Dweller,” with four pieces designed in collaboration with Kaptain Sunshine, a Japanese-heritage clothing brand under the direction of the renowned designer Shinsuke Kojima
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News briefs
With a new digital app, the Danish Sportmaster chain launched...
With a new digital app, the Danish Sportmaster chain launched “The 5-Week Challenge” on Dec. 5. It will be a five-week digital course starting on Jan. 13 to help Danes create healthier, long-lasting habits. Two well-known Danish experts have been called in to help with the challenge: an exercise physiologist, ...
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ArticleAmer is focusing on brand management
In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model in its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure in ...
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Maui Jim has a new brand ambassador, Jam Lammers, the...
Maui Jim has a new brand ambassador, Jam Lammers, the 63-year-old automotive champion who runs his own team, Racing for Holland
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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Article
Paris Alpine Studio: where sports meet high fashion
Sports and high fashion are increasingly converging, with more and more luxury fashion labels following the athleisure trend, while outdoor brands keep coming up with “urban-chic” styles.
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ArticleDecathlon relies on Alibaba for online sales in Russia
Decathlon has begun to sell its products online in the country through the Tmall marketplace of AliExpress Russia, instead of using its own internet platform as in other countries.
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...
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News briefs
Adidas has reportedly promoted Jon Wexler, the current vice-president of...
Adidas has reportedly promoted Jon Wexler, the current vice-president of global entertainment and influencer marketing, to general manager of the Yeezy business unit. For the last 13 years, Wexler has helped Adidas set up some of the brand's biggest collaborations with major music stars, including Kanye West and Pharrell Willliams.
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News briefs
Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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News briefs
Volcom will be adding a branded line of eyewear and...
Volcom will be adding a branded line of eyewear and snow goggles to its product range next year. Electric Visual Evolution, which is also based in Southern California, will design, develop, produce and distribute the new line. Both companies were the property of Kering when the luxury group owned Puma. ...
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Columbia Sportswear is being added to Standard & Poor's MidCap...
Columbia Sportswear is being added to Standard & Poor's MidCap 400 Global Industry Classification Standard
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News briefs
Nike has released a semi-autobiographical video ad in the U.K....
Nike has released a semi-autobiographical video ad in the U.K. with Raheem Sterling, midfielder for the Manchester City and England national football teams. The video shows children playing football where Sterling himself used to play as a child, in the shadow of Wembley Stadium in London's northwestern borough of Brent. ...
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Article
Is Pentland readying new acquisitions?
Confirming a report that it had reduced its stake in JD Sports Fashion, while retaining its position as its majority shareholder, the Pentland Group says the sale of the shares will enable to further a strategy of “growing our portfolio of sports, outdoor and fashion brands through organic investment and ...
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ArticleStella’s revenues drop by 2% on soft European market
Stella International’s revenues for the third quarter were down by 2 percent from the year-ago period to $447.9 million. The Chinese shoe manufacturer blamed the decline on its strategic decision to prioritize margin improvement over growth in shipment volumes.
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For the first time since its foundation in 1969, Rip...
For the first time since its foundation in 1969, Rip Curl has organized a winter range release “somewhere” near the Arctic Circle in Northern Europe in late November with over 70 European employees and agents
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Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus...
Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus and Nicolai Højgaard, who have won several trophies and who will wear the brand's golf apparel, footwear and accessories
