News and insights about brands in the sporting goods industry – Page 184
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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Puma has been named as Brand of the Year by...
Puma has been named as Brand of the Year by Footwear News of the U.S.
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Skechers was previously named as Brand of the Year by...
Skechers was previously named as Brand of the Year by Germany's Schuhkurier
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HUUB, a leading British supplier of swim goggles, has launched...
HUUB, a leading British supplier of swim goggles, has launched a prescription version of its Altair model for short-sighted people
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News briefs
Helly Hansen will be launching a new fabric technology called...
Helly Hansen will be launching a new fabric technology called Lifa Infinity Pro at Ispo Munich. According to the brand, the technology sets a new standard for responsible waterproof-breathable apparel. Lifa Infinity Pro has a three-layer fabric construction and uses Helly Hansen's proprietary Lifa technology, which the brand has continued ...
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UYN is supplying an Italian ski champion, Kristian Ghedina, with...
UYN is supplying an Italian ski champion, Kristian Ghedina, with ist underwear and socks
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News briefs
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch...
Industrial Summit Technology (I.S.T), a Japanese materials company, will launch a new high-tech fiber at the next edition of Ispo Munich in January. The new Imidetex material is based on Polyimide, a high-performance polymer widely used in the aerospace industry, and boasts a tensile strength equivalent to Kevlar. According to ...
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News briefs
Kang, the producer of ski poles in Sweden, has developed...
Kang, the producer of ski poles in Sweden, has developed a telescopic rod in recyclable aluminum. According to the Swedish magazine Sportfack, the two-piece rod comes in six different colors, can be adjusted between 87 and 137 centimeters and weighs 550 grams. Just like the brand's bamboo poles and linen ...
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ArticleDigital-driven Nike gains market shares in Europe
As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...
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News briefs
Nike might be giving a whole new meaning to digitalization....
Nike might be giving a whole new meaning to digitalization. The American sportswear giant has received a patent in the U.S. for CryptoKicks, a wide-ranging concept founded on the blockchain – the same sort of computer ledger that underlies cryptocurrencies. In one of its iterations, it serves as a sneaker-tracking ...
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News briefs
The Fastening Products division of YKK – a network of...
The Fastening Products division of YKK – a network of 108 companies in 72 countries – has established a partnership with Browzwear, which produces a software suite for 3D apparel design and display. Parts of YKK's catalog of zippers, hook-and-loop fasteners, webbing tapes, snaps and buttons will be available for ...
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DPS Skis is partnering with Madison Rose Ostergren, a ski...
DPS Skis is partnering with Madison Rose Ostergren, a ski racer from Northern Michegan ho began to compete in alpine ski races at the age of six
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News briefs
Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
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ArticleMargins rise on lower sales in SDI’s sports stores
Sports Direct International decided at its general meeting in London on Dec. 16 to change its name to Frasers Group, as its £90 million (€105.1m-$116.5m) acquisition in August 2018 of House of Fraser, the embattled British department store chain, is adding a new dimension to the company that Mike Ashley ...
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News briefs
The New York Times has reported that Nike's Zoom Vaporfly...
The New York Times has reported that Nike's Zoom Vaporfly 4% and ZoomX Vaporfly Next% make their wearer 4 to 5 percent faster than the wearer of an average running shoe and 2 to 3 percent faster than the wearer of the next-fastest shoe. The newspaper has used new data ...
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News briefs
Hummel marked 2019 UN International Day of Persons with Disabilities...
Hummel marked 2019 UN International Day of Persons with Disabilities (IDPD) on Dec. 3 with the world première of a new documentary on The Impossible Team. The Danish company co-produced the film together with a non-profit organization, Football For A New Tomorrow (FANT). The film supports a Sierra Leonean football ...
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News briefs
Victor De Le Rue, the 2019 Freeride World Tour champion,...
Victor De Le Rue, the 2019 Freeride World Tour champion, has joined Jones Snowboards as a new international team rider. The 30-year-old was named French rider of the year in 2012, 2013 and 2014, Snowboarder magazine's N° 3 Rider of the Year 2015 and has appeared in snowboard films, several ...
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News briefs
Odlo has announced a partnership with the Lausanne 2020 Organising...
Odlo has announced a partnership with the Lausanne 2020 Organising Committee of the Third Winter Youth Olympic Games, which will be held in Lausanne in January 2020. As an official partner of the Games, the Swiss brand will provide the 3,500 volunteers with uniforms in the colors of Lausanne 2020, ...
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News briefs
Adidas Golf is launching Collection Ø, a new limited-edition apparel...
Adidas Golf is launching Collection Ø, a new limited-edition apparel collection inspired by street culture. The unusual style is meant to break down the typical notion of what golf fashion should look like, combined with the performance features that wearers need on-course.
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020. The Threshold Trail Series is a series of four endurance trail events in the U.K., each offering a variety of terrains, gradients, elevations, landscapes and distances. The four events include: Heineken Race to the ...
