News and insights about brands in the sporting goods industry – Page 184
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020. The Threshold Trail Series is a series of four endurance trail events in the U.K., each offering a variety of terrains, gradients, elevations, landscapes and distances. The four events include: Heineken Race to the ...
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News briefs
Odlo has announced a partnership with the Lausanne 2020 Organising...
Odlo has announced a partnership with the Lausanne 2020 Organising Committee of the Third Winter Youth Olympic Games, which will be held in Lausanne in January 2020. As an official partner of the Games, the Swiss brand will provide the 3,500 volunteers with uniforms in the colors of Lausanne 2020, ...
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News briefs
Hummel marked 2019 UN International Day of Persons with Disabilities...
Hummel marked 2019 UN International Day of Persons with Disabilities (IDPD) on Dec. 3 with the world première of a new documentary on The Impossible Team. The Danish company co-produced the film together with a non-profit organization, Football For A New Tomorrow (FANT). The film supports a Sierra Leonean football ...
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News briefs
Victor De Le Rue, the 2019 Freeride World Tour champion,...
Victor De Le Rue, the 2019 Freeride World Tour champion, has joined Jones Snowboards as a new international team rider. The 30-year-old was named French rider of the year in 2012, 2013 and 2014, Snowboarder magazine's N° 3 Rider of the Year 2015 and has appeared in snowboard films, several ...
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Article
Mizuno posts mixed results
Sluggish sales of sporting goods in Japan weighed on Mizuno’s sales for the first half of its fiscal year through September. They fell by 1.7 percent from the year-ago period to 85.5 billion yen (€708.8m-$784.2m), but they recorded increases in constant currencies in North America, the EMEA region and Australia, ...
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Article
Lululemon invests in a smart mirror start-up
Lululemon has joined in a just completed $34 million Series B funding round for a New York-based high-tech fitness start-up, Mirror, which launched a smart full-length LCD mirror in September of last year. The display can be used as an interactive home gym, with live and on-demand fitness classes. Taking ...
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Article
Intersport’s internet platform widens its reach
After doing its own thing in the area of e-commerce, as the Intersport organizations in France and some other countries are still doing, Intersport Germany has decided to take part in the international development of Intersport 2.0, the omni-channel digitalization strategy of Intersport International Corporation (IIC).
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News briefs
Lululemon is going to partner with the World Surf League...
Lululemon is going to partner with the World Surf League (WSL) for the Women's Championship Tour finale at Honolua Bay in Maui. The high-end sports brand will support the final stop of the tour, the Maui Pro. Lululemon will be providing extra athlete preparation services, recovery zones for the surfers ...
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News briefs
Lowa is the sponsor and official footwear supplier of the...
Lowa is the sponsor and official footwear supplier of the volunteers involved in the organization of the Biathlon World Championship, which will be held in Rasen-Antholz, in Italy's South Tyrol, on Feb. 12-23, 2020. The footwear model that the volunteers will be wearing is called Antholz GTX MID, named after ...
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ArticleGood sales momentum for Foot Locker
Foot Locker reported a 5.7 percent increase in comparable store sales for the third quarter ended on Nov. 2, indicating an improvement from the previous quarters as the increase for the first nine months of the year was only 3.8 percent. However, the management predicts that the increase on a ...
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News briefs
Florent Manaudou, who gave up swimming for the game of...
Florent Manaudou, who gave up swimming for the game of handball in 2016, is back in the water this year with plans to compete in the 2020 Tokyo Olympic Games. Along the way he has secured a new deal with Arena, the swimwear brand that is already the sponsor of ...
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Article
Russian football flips out over a flipped flag
The Russian Football Union (RFU) is criticizing Adidas for supplying poor-quality football clothing, according to a Russian newspaper, Sport Express, which says that the Russian national football team refused to play against Belgium and San Marino in November in the new kit designed and supplied by the company. Most players ...
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Article
Zalando is raising standards and fees
Zalando has taken a series of measures to make its delivery services more efficient, to increase revenues and profitability, and to reduce the environmental impact of its operations. One such measure is to terminate home pick-up for premium German customers who wish to return items. This service, which was part ...
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News briefs
Nike, the NFL and Fanatics have signed a new global...
Nike, the NFL and Fanatics have signed a new global partnership that extends Fanatics' exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide. The new agreement is an upgrade to the deal they signed in 2018, which covered only the U.S.
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News briefs
Splitboards Europe of Rosenheim, a town near Munich, Germany, has...
Splitboards Europe of Rosenheim, a town near Munich, Germany, has expanded its cooperation with Spark R&D, a producer of bindings for splitboards based in Bozeman, Montana. Splitboards Europe, an online retailer and an event organizer specializing in this hybrid snowsports activity, has served as Spark's warranty center for Germany and ...
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Article
Strong progress for Fila in Europe
Like Puma and Champion, Fila continues to grow faster than much bigger sports brands like Nike, Adidas and Under Armour. The Italian heritage sports brand’s momentum remained particularly strong in Europe during the third quarter of 2019, as Fila Korea’s licensing royalties from the region surged by 59.3 percent to ...
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Article
Lafuma is selling Eider
Lafuma has received a binding acquisition offer for its Eider brand from K2, the South Korean technical outdoor company.
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News briefs
Vans is introducing its first pair of shoes designed by...
Vans is introducing its first pair of shoes designed by a Filipino. Nikko Pelaez, a 23-year-old artist and graduate of the archipelago's University of the East College of Fine Arts, won the Vans Asia Custom Culture shoe-design competition for 2018 with a design that borrows from myth. “Along with the ...
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News briefs
Nike has invested in and signed an intellectual-property licensing deal...
Nike has invested in and signed an intellectual-property licensing deal with Handsfree Labs, whose devices enable people to put shoes on without using their hands. The companies have not disclosed the terms of the investment. Strategically, however, remarks from Tom Clarke, Nike's president of innovation, have suggested a link with ...
