News and insights about brands in the sporting goods industry – Page 185
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News briefs
Wilson has signed a five-year deal with the French Tennis...
Wilson has signed a five-year deal with the French Tennis Federation (FFT) for the French Open (Roland-Garros) and French tennis in general. The American brand of sporting goods will be taking over from Babolat as the official supplier of racquet strings and balls for the FFT. Wilson's balls will be ...
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News briefs
The Lycra Company, established earlier this year as the owner...
The Lycra Company, established earlier this year as the owner of the Lycra brand portfolio of elastane fibers, has launched a trademark-protection campaign called “Zero Tolerance.” The logo shows a pair of legs clad in the brand's red hosiery and reads: “Zero Tolerance of Brand Infringement.” The apparent purpose is ...
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Short stops
Cobra Golf has signed up Jason Dufner, the five-time PGA...
Cobra Golf has signed up Jason Dufner, the five-time PGA Tour winner, to a multi-year equipment contract that will see him use Cobra's irons, woods, wedges and a branded staff bag
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Article
New contributions by Salomon, Patagonia and others to a circular economy
Product designers at Salomon have spent more than 18 months working on a running shoe that can be fully recycled for the production of other equipment at the end of its life.
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News briefs
Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant...
Nike Swim is introducing Nike HydraStrong, a new high-performance, chlorine-resistant fabric designed for high-intensity training and competition. The new fabric will be featured in the majority of the Nike Swim performance swimwear line for spring/summer 2020. Nike launched HydraStrong after conducting research globally among young, competitive athletes from high school ...
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Article
China’s Topsports doesn’t disappoint with first results since IPO
After raising $1.01 billion in an initial public offering on the Hong Kong stock exchange last month, Topsports International Holdings, the sports retailing arm of Belle International, published strong results for the six months ended on Aug. 31. Sales rose by 12.4 percent as compared to the year-ago period to ...
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News briefs
Canterbury, a brand of Pentland Group, has renewed its partnership...
Canterbury, a brand of Pentland Group, has renewed its partnership with the British & Irish Lions for the team's tour of South Africa in 2021. The British & Irish Lions is a rugby union team made up of selected players from England, Scotland, Wales and Ireland. The Lions go on ...
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Article
Nike will boycott new Russian transport route
Nike has made a formal pledge, which has been publicized in the Russia media, to never transport its goods through the Northern Sea Route (NSR) in a bid to help protect the Arctic from environmental challenges. The NSR is a new alternative route for shipments between Asia and Europe, passing ...
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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News briefs
Mizuno has been named as the official sport shoe supplier...
Mizuno has been named as the official sport shoe supplier of the Australian Paralympic Team for Tokyo 2020. The deal marks the first partnership for the brand in Australia. More than 400 athletes and staff will be wearing Mizuno's uniform shoe at the upcoming Paralympic Games in Tokyo, whether moving ...
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News briefs
UYN (Unleash Your Nature) has become the technical supplier for...
UYN (Unleash Your Nature) has become the technical supplier for the Alpine Ski World Cup finals of the International Ski Federation (FIS), scheduled for Feb. 8-21, 2021, in Cortina d'Ampezzo, Italy. The Italian brand of technical apparel will be dressing the competition's staff in a special edition of undergarments, socks ...
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Article
MIPS and POC back on track together
POC (we generally spell this company as Poc, the way it is pronounced, or Poc Sweden) and MIPS recently announced a renewed, deeper partnership that will have the companies working closely to develop new rotational-impact brain-protection systems for cycling and snowsports helmets. In 2009, POC was the first company to ...
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News briefs
Helly Hansen has received the prestigious German Design Award in...
Helly Hansen has received the prestigious German Design Award in the category Excellent Product Design for the new Odin 3D Air Shell Jacket, which it is launching for summer 2020. In partnership with Norsk Folkehjelp (Norwegian People's Aid), the Norwegian volunteer search and rescue team, the waterproof, windproof, and breathable ...
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ArticleHaglöfs chief is now running Asics EMEA
Carsten Unbehaun, the German-born executive who became the chief executive of Haglöfs at the beginning of 2018, returned to the European subsidiary of the brand’s Japanese parent company, Asics Corp., as its new chief executive on Nov. 20. Unbehaun will continue to run Haglöfs until a successor is found.
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Article
Asics incubates five more start-ups
Applications for the Asics Tenkan-Ten accelerator program were up by 60 percent this year, with candidates hailing from 38 countries. Asics has now selected five growth-stage start-ups to take part in its four-month program to meet their goals for both business and funding. Fun With Balls was founded in 2016 ...
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Article
Under Armour boosts Vulcabras’ results
Vulcabras has reported a sales increase of 11.6 percent to 359.4 million Brazilian reais (€76.4m-$84.2m) for the third quarter of 2019, thanks in part to the higher-prices shoe that the company is selling with the Under Armour brand name in Brazil under its new contract with the American company. The ...
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News briefs
Woolrich International has appointed two new executives, recruiting them from...
Woolrich International has appointed two new executives, recruiting them from VF Corp. Federico Manno will serve as general manager of global direct-to-consumer and digital key accounts, and Gaetano Coccopalmeri as export sales director. Both roles are new. Stefano Saccone, another former executive of VF, became chief executive of Woolrich last ...
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News briefs
Columbia Sportswear has appointed Pierre Drui as its new director...
Columbia Sportswear has appointed Pierre Drui as its new director for Western Europe for the Columbia and Sorel brands. Drui, who has worked for the group for the last 14 years, served most recently as apparel sales manager for Columbia in Europe. Meanwhile, the company has named Bruno Moalic as ...
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News briefs
Volcom has been named the official apparel partner of the...
Volcom has been named the official apparel partner of the U.S. Snowboard Team. The boardsports brand will outfit the snowboard cross, slopestyle/big air and halfpipe teams through the 2022 Beijing Olympic Winter Games. It will provide the athletes, both men and women, as well as coaches and support staff with ...
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
