News and insights about brands in the sporting goods industry – Page 185
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News briefs
Erreà Sport and Rugby Europe, the administrative body for rugby...
Erreà Sport and Rugby Europe, the administrative body for rugby union in Europe, have announced a partnership agreement that makes the Italian brand the official apparel supplier of Rugby Europe until June 30, 2023. The collaboration will begin with the first round of the 2020 Rugby Europe Championship, on Feb. ...
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News briefs
Stadium has agreed to extend its cooperation with Soccer Sirius...
Stadium has agreed to extend its cooperation with Soccer Sirius for another four years, until the end of 2023. Soccer Sirius is a Swedish association that gives young people at various locations who might never come into contact with football a chance to participate in the game. The project, called ...
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Alibaba Group has announced a new partnership with Manchester United...
Alibaba Group has announced a new partnership with Manchester United that will give the Chinese e-commerce giant exclusive rights to share club contents in China across the group's platforms
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News briefs
UYN, the new Italian brand of functional knitwear, has announced...
UYN, the new Italian brand of functional knitwear, has announced its sponsorship of Didier Cuche. The Swiss ski champion will wear its underwear and socks and lend his face for products sold in Switzerland and their packaging. The brand, which is owned by a former licensee of X-Bionic, is already ...
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News briefs
Anta Sports Products, the Chinese sports brand, is confident in...
Anta Sports Products, the Chinese sports brand, is confident in its growth trajectory, to judge by its latest 2019 projections. According to a letter sent by the company to its shareholders, its financial data through November is indicative of a jump in net income of at least 45 percent by ...
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News briefs
Babolat has signed a two-year extension of its apparel and...
Babolat has signed a two-year extension of its apparel and footwear sponsorship for the Pádel Estrella Damm, the world's largest amateur series of padel tournaments, with upwards of 60,000 players. The French producer of racquet-sports equipment initiated its association with the Spanish competition in 2016.
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Article
Smith’s owner buys into Blenders, gets the Under Armour license
Safilo, the Italian eyewear group that owns Smith Optics, has bought a 70 percent stake in a fast-growing Californian firm, Blenders Eyewear, that targets Millennials and Generation Z customers with cool sunglasses and snow goggles and has a great website.Safilo also reported that it has signed an eyewear licensing agreement ...
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Le Col has been chosen by Team Bahrain McLaren, the...
Le Col has been chosen by Team Bahrain McLaren, the pro cycling team, as its technical kit partner
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Sarah Bany has resigned from Columbia Sportswear, where she was...
Sarah Bany has resigned from Columbia Sportswear, where she was a member of the board of directors, in order to administer the estate of her late mother, the company's long-time leader, Gert Boyle
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Komono, the Belgian brand of prescription eyewear and sunglasses, is...
Komono, the Belgian brand of prescription eyewear and sunglasses, is coming out with its first line of snow goggles
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News briefs
Ziener will be for the first time the official clothing...
Ziener will be for the first time the official clothing partner of the Nordic World Ski Championships. They will be staged by the International Ski Federation (FIS) in Oberstdorf from Feb. 23 to March 7, 2021. Under the deal, which was brokered by Infront, the German brand will dress more ...
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News briefs
Umbro has collaborated with Coral Studios – a “space” in...
Umbro has collaborated with Coral Studios – a “space” in New York City for the “uncensored expression” of “self-initiated artists” – on a capsule collection for Art Basel in Miami. Part of the proceeds will be going to the Great Barrier Reef Foundation. Included in the collection are a reversible ...
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News briefs
Puma has introduced an eponymous smartwatch, the first such product...
Puma has introduced an eponymous smartwatch, the first such product in its history. The watch comes with a textured silicone strap, the Qualcomm Snapdragon Wear 3100 platform, a customizable touchscreen with which to track training goals, a GPS and a heart monitor. It is water resistant to five atmospheres or ...
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Erreà Sport and the Norway Rugby Federation have signed a...
Erreà Sport and the Norway Rugby Federation have signed a three-year agreement that makes the Italian sportswear brand the new technical sponsor of the Norway national rugby team
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News briefs
As of January, Joel Kinnaman will be the new face...
As of January, Joel Kinnaman will be the new face of Björn Borg, which wants to develop a sportier image under its new management. The 40-year-old Swedish-American actor will be lending his image to the Swedish brand's sportswear and underwear and taking part in worldwide campaigns to encourage the public ...
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News briefs
Kjus has introduced a tech jacket that is said to...
Kjus has introduced a tech jacket that is said to manage moisture with the touch of a button. The 7Sphere Hydro_Bot jacket features the Hydro_Bot technology, which pumps moisture from inside the jacket to the outside through an electro-osmotic membrane, designed to protect the wearer from the typical post-activity chill ...
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News briefs
For the second year in a row, Joma will produce...
For the second year in a row, Joma will produce the official shoe of the World Padel Tour (WPT), and will mark the occasion with a limited edition of its Slam shoe for sponsored players – such as Juani Mieres, Patty Llaguno, Javi Ruiz, Uri Botelo, Teresa Navarro, Víctor Ruiz, ...
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News briefs
After launching the women's version of the Air Force 1...
After launching the women's version of the Air Force 1 Shadow, Nike has added materials from Gore-Tex in a new expansion of the Air Force 1 silhouette. The new Air Force 1 Gore-Tex comes in a high-top model which takes the tooling on the AF1 Duck Boot and adds a ...
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Nike announced an 11% increase in its quarterly dividend shortly...
Nike announced an 11% increase in its quarterly dividend shortly after appointing its new CEO, John Donahoe (see our previous issue)
