News and insights about brands in the sporting goods industry – Page 45
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News briefsEarn university credits in metaverse sports business
A first university course in virtual negotiation and the metaverse as they apply to sport will debut this October. Behind it are the sports-industry consultancy Valgo (the name translates to “I am worth” or “I have value”) and the University of Castille-La Mancha (UCLM), with its group for research in ...
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News briefsAllbirds to launch net zero carbon shoe
Source: https://www.allbirds.com Allbirds has announced the launch of the M0.0NSHOT, which it claims is the “world’s first net zero carbon shoe.” The name refers to the company “shooting for the moon with a net zero carbon shoe,” Allbirds said. The midsole of the M0.0NSHOT consists of a ...
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News briefsPeak Ski Company integrates tracking device directly into ski
Peak Ski Company, the U.S. ski brand founded in 2022 by Bode Miller and Andy Wirth, and its strategic partner Pebblebee have unveiled Peak Lôc8, a tracking device that will be integrated into some models of Peak’s 2023/24 ski line. Peak Lôc8 allows users to locate their Peak skis (not ...
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ArticleMetaverse NPCs that can learn
NPCs are familiar to gamers around the world as mindless characters that populate the backgrounds of video games. They are non-player characters, or NPCs, because no player is in control of them. A California company called Infinite Reality (iR) is endowing the NPC with data collection and machine learning to ...
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Infographics & DataYue Yuen’s 2022 shoe manufacture volume by region
We bring you a breakdown of Yue Yuen’s shoe manufacture volume by region
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ArticleNike’s gross margin takes hit on further inventory liquidations
Nike senior executives, citing persistent efforts to reduce excess inventory and a prior decision to sharply reduce buys for the spring and summer 2023 seasons, insist the company is positioned to begin its next financial year on June 1 in a healthy merchandise position. “We’re increasingly confident that we’re going ...
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News briefsSabrina Ionescu and Nike team up for signature basketball collection
Source: Nike Sabrina Ionescu’s Unicorn sock with Dri-FIT ADV Nike has unveiled Sabrina Ionescu as its newest signature athlete, continuing to follow through on its self-imposed commitment to develop the next generation of basketball players and advance the game both on and off the court. Ionescu is ...
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News briefsAdidas partners with Rheon for new high-tech workout apparel
Source: Adidas Adidas Techfit Control with Rheon super polymer For Spring/Summer 23, Adidas is launching the new Adidas Techfit Control apparel line in collaboration with Rheon Labs, the company behind Rheon, an energy-absorbing “super polymer.” The latest high-tech collection combines Adidas’ material constructions with the intelligent polymer ...
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ArticleFor indie sneakers, all players in one arena
A first decentralized brand for sneakers has seen the light of digital day on a platform created by a company called Madeium and run in part with tech from a company called Intertrust. Under the name Yxung, the brand runs on a peer-to-peer (P2P) model. You might remember P2P as ...
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ArticleAcushnet opposes proposed golf ball bifurcation
Acushnet Company, parent of the popular Titleist golf ball brand, has voiced its disapproval of proposed rule changes by the Royal & Ancient Golf Club of St. Andrews (R&A) and the U.S. Golf Association that would create two golf ball specifications – one for professionals and one for recreational players. ...
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News briefsAdidas launches soccer shoes with Parley to help reduce plastic waste
Source: Adidas Mapi León In collaboration with Parley for the Oceans, Adidas has released a soccer shoe pack with three Adidas x Parley footwear franchises: Predator Accuracy, X Speedportal and Copa Pure. The three models are the first to be made partly from Parley Ocean Plastic, re-imagined ...
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News briefsCheers to Jake: The Burton Mine77 x Underberg collab
We had to read twice to make sure it wasn’t April’s Fools Day yet, but Burton Snowboards unveiled a story on March 16 that most of us probably didn’t know about the late Jack Burton: “It could be argued that Jake enjoyed an Underberg on more mountains ...
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News briefsCastore agrees its first deal with a national football team
British sportswear brand Castore is the new kit manufacturer of the Football Association of Ireland (FAI). The multi-year agreement will run from this month until 2028, with the new home kit revealed on March 20. Castore is replacing Umbro, whose contract with the FAI was actually due to expire in ...
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News briefsK-Way will outfit France’s team at the 2024 America’s Cup
K-Way will sponsor the newly formed Orient Express team, which is set to represent France at the 37th America’s Cup in Barcelona next year. K-Way is owned by Turin-based BasicNet, which is also the parent company of Superga, Kappa and other brands. K-Way will provide the competition gear as well ...
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News briefsAdidas, Y-3 present glueless shoe that can be easily dismantled
Source: Adidas Y-3 Itogo Earlier this year, Adidas and Yohji Yamamoto introduced the world to the new Y-3 Atelier. Now, the German sporting goods brand and the Japanese designer present the first footwear from their experimental new collaboration: the Y-3 Itogo. The shoe consists of just five ...
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News briefsOrthoLite partners with Novamont to produce circular solution for footwear
Insole and footwear materials brand OrthoLite has announced a partnership with Novamont, a B-Corp manufacturer of bioplastics and biochemicals, to escalate the scalability of its circular foam material solution for footwear, the OrthoLite Cirql, originally launched in 2022. OrthoLite Cirql foam is positioned as free from “forever chemicals” and responsibly ...
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SponsoredStorm Care & Polygiene launch the new Storm x Polygiene Odorcrunch™ Spray
Polygiene and Storm Care have collaborated to develop an odor control spray, that works on a number of different odors including body odors, cooking fumes, smoke and other environmental fumes and odors.
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News briefsWinners of the first ISPO Awards round 2023 announced
The winners of the first of four rounds of the ISPO Awards 2023 have been announced following a jury meeting in Innsbruck. An independent jury of six, including three industry experts and three members of the ISPO Collaborators Club, was supported by textile expert Louisa Smith, who advised on sustainability. ...
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News briefsShiffrin surpasses Stenmark: Most successful skier in history
Source: Atomic Mikaela Shiffrin’s victory no. 87 on March 11, 2023, in Åre, Sweden On Feb. 19, 1989, Sweden’s Ingemar Stenmark once won his 86th and final ski race and has held the record for most Alpine World Cup victories ever since. But now he has been ...
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News briefsSalomon introduces second generation of its recyclable running shoe
Salomon has unveiled the new Index.02, a new recyclable running shoe that builds on the Index.01 model the company introduced two years ago. Like its predecessor, the Index.02 is 100 percent recyclable. It’s also 10 percent lighter (263 grams) and offers massive improvements in comfort and performance thanks to enhancements ...
