News and insights about brands in the sporting goods industry – Page 50
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News briefsAdler is the new main sponsor of European League of Football
After the Zeitfracht Group was already presented as the main partner until 2024, the group’s Adler Mode brand will also be integrated into the sponsorship portfolio of the European League of Football (ELF) as a main sponsor of the leading European American football league. Adler operates more ...
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News briefsNike to renew sponsorship early to end UK Athletics' financial troubles
The Times reports that Nike and UK Athletics are close to extending their sponsorship deal for another ten years. The agreement, which currently runs until 2030, would therefore expire in 2040. The new agreement reportedly involves an up-front payment of future earnings from Nike to UK Athletics. The cash injection ...
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News briefsWilson signs first head-to-toe brand ambassador
Wilson Sporting Goods has signed up professional tennis player Marta Kostyuk as its first head-to-toe (rackets, footwear and apparel) Wilson advisory staff member. The 20-year-old Ukrainian rising tennis star has career-high rankings of 49 in singles (Feb. 2022) and 39 in doubles (Sept. 2022). She recently made the quarterfinals at ...
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News briefsNBA All-Star Allen Iverson partners with Authentic Brands Group
Reebok owner Authentic Brands Group (ABG) has teamed up with Hall of Famer and 11-time NBA All-Star Allen Iverson to further develop Iverson’s own brand. Under the partnership, ABG will focus on growing Iverson’s entertainment business, securing new advertising deals and strategic partnerships, and developing new consumer product opportunities. Currently, ...
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News briefsNike sets its design vision for the next 50 years in new book
Nike is releasing No Finish Line, a new book that celebrates its 50 years of design and innovation in sports while setting a vision for the next 50 years. The book features a foreword by Nike’s chief design officer, John Hoke, and speculative fiction by journalist Geoff Manaugh. It also ...
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News briefsFootjoy and England Golf agree on multi-year partnership
England Golf has announced an exclusive three-year agreement with Footjoy as its new official apparel, footwear and accessory partner. As part of the deal, all England Golf national squad members will be kitted out with the full range of Footjoy product at international events and championships. The agreement will also ...
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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ArticleThe biggest dates in the sports and outdoor industry this year
Our calendar has the biggest industry dates this year and all the dates you need to plan your sports and outdoor gear social media campaign.
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ArticleAnalysis: Sporting Goods Industry stocks suffer double-digit market cap decline
This exclusive analysis shows the development in the market capitalization of the top 87 stock-listed sporting goods companies.
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News briefsHead’s pádel team has a new international tour manager
Head has promoted Jordi Vives from marketing and promotion manager, his post for the last two years, to international tour manager for pádel. He will now be working with Thomas Bischof, director of pro players. Vives hails from Barcelona but studied in the U.S., where he also established a background ...
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News briefsPremier Padel aiming high for 2024
Having just wrapped up its first season, with final matches in Milan, Premier Padel is looking to become pádel’s top tournament by 2024. Organized by the International Padel Federation (FIP), supported by the Professional Padel Association (PPA) and underwritten by Qatar Sports Investments (QSI), the tournament is hoping to establish ...
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News briefsErgatta begins expansion into the German-speaking market
Ergatta, a U.S.-based gaming-based home fitness brand, announced that it began selling its networked rowing machine in Germany, Austria and Switzerland. Sales are live now, and orders will ship within 1-2 weeks of purchase. This announcement follows Ergatta’s recent expansion into the U.K., announced in October. Ergatta has an exclusive ...
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News briefsPeloton offers refurbished bikes in North America
As of Dec. 26, Peloton Interactive began offering refurbished bicycles in the U.S. and Canada at a discount of up to $500 over new bicycles. The program, called Peloton Certified Refurbished, offers models priced from $1,145 (refurbished Peloton Bike) and $1,995 (refurbished Peloton Bike+). According to the company, each refurbished ...
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News briefsNike launches training club workouts on Netflix
Streaming from Dec. 30, 2022, Nike is to offer Nike Training Club (NTC) content for Netflix members. Users will have access to more than 90 NTC workouts from a dozen Nike trainers, catering to all fitness levels. An estimated 223 million Netflix members worldwide will have access to NTC programs ...
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News briefsMoncler launches evolved Grenoble collection
Moncler has launched an evolved Grenoble collection focused on dynamic, technical skiwear. The collection, named after the city where the 1968 Olympics were held and where the brand was the official supplier of the French national ski team, looks back on 70 years of brand history. Its launch is accompanied ...
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C-Suite InterviewMotoi Oyama: “Asics’ challenge now is to set up our running ecosystem”
We sat down with Motoi Oyama, chairman and director of Asics Corporation to talk about the strategy and the economic situation of the company. His years of global experiences were seen in every answer.
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News briefsMacron announces multi-year deal with the Italian Basketball Federation
Macron has announced a new four-year partnership with the Italian Basketball Federation (FIP). The agreement, starting from Jan. 1, 2023, will see the Italian teamwear company supply technical sportswear for all the national squads: Senior, Junior and 3x3, men and women. The referees involved in national competitions will also be ...
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News briefsDP World Tour and PGA Tour partner with Professional Golf Tour of India
DP World Tour and PGA Tour have jointly announced a new strategic partnership with the TATA Steel Professional Golf Tour of India (TATA Steel PGTI). The agreement includes a commitment to developing golf in India and a pathway for the country’s best players to reach the top levels of the ...
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News briefsLeki partners with Sidas on new customizable shin guard for ski athletes
Source: Sidas/Leki With a new shin guard aiming for slalom ski racers that is easily and quickly customizable, Leki and its material partner Sidas aim at specialized ski retailers who serve ambitious amateur ski racers. Unlike the individualized shin guards used in elite sports, which are fitted ...
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News briefsSport 2000 Austria joins global brand strategy and adapts claim
Sport 2000 Austria has joined the international marketing campaign of its mother company by adopting the corporate design and translating the brand claim “Home of experts” (launched by Sport 2000 International in April 2022) into German. “Wo Profis zuhause sind” (German for Home of experts) is the new motto in ...
