All Brands articles – Page 58
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Infographics & DataRanking - Global stock market performers 2020
This exclusive chart shows the ranking of the largest listed sporting goods companies in 2020 by market capitalization. The chart can be downloaded in JPG, PNG or PDF format. This is exclusive data for Premium Members.
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News briefs
Puma collaborates again with Michael Lau
Puma has worked with Michael Lau, the artist from Hong Kong who is known for his paintings, sculptures and designs of toy figures, on another special edition of the Puma Suede. It is the third time that the two have worked together, after collaborating on a Sample Suede by Michael ...
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News briefs
Matrix Fitness will use the iFit platform
Matrix Fitness, the commercial fitness equipment brand owned by Johnson Health Tech (JHT), will equip the touchscreen consoles of its new machines with the iFit connected fitness platform of Icon Health & Fitness. The partnership will give the users of Matrix’ machines access to the iFit library of workouts and ...
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News briefs
Kobe Bryant allegedly planned to start a new sneaker brand
Kobe Bryant tragically died at the age of 41 in a helicopter crash in Calabasas, California, along with his daughter Gianna and seven others on Jan. 26, 2020. He had been with Nike for nearly two decades, including the period after his retirement from professional basketball, with a line of ...
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News briefs
Nike releases final chapter of “You Can’t Stop Us” campaign
Nike launched in March a “You Can’t Stop Us” campaign, which sought to encourage people to train at home during the pandemic. The sports brand has now released the final installment of this year-long campaign by posting a new video under the title “You Can’t Be Stopped.” The spot focuses ...
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News briefs
Reebok is now thought to become the next shirt supplier of AS Roma
Nike’s ten-year sponsorship deal with AS Roma, which was supposed to end in the 2023/24 season, was prematurely terminated in July 2020. First Under Armour, then New Balance and Castore were announced as candidates to take over from Nike, as reported by SGI Europe on Oct. 12 and Oct. 14. ...
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ArticleInterview with D’Wayne Edwards: Diversity leads to innovation
As part of our survey on diversity and inclusion, the first part of which was published on this website on Dec. 23, we have held an e-mail interview with D’Wayne Edwards, who was the lead designer of Nike’s iconic Air Jordan brand for a decade from 2001, making him one ...
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News briefs
Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
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News briefsVF completes the acquisition of Supreme
VF Corp. reports that it has completed its previously announced takeover of Supreme®, the iconic American streetwear brand, for an aggregate base purchase price of $2.1 billion. The final price will be subject to customary adjustments for cash, indebtedness, working capital and transaction expenses. VF expects the brand to ...
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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Article
Asics launches its “Vision2030” strategy
Asics has launched “Vision2030,” the company’s new long-term vision and targets for the coming ten years. During this timeframe and beyond, the company said it plans to expand its business in three domains: Product, Facility and Community, and Analysis and Diagnosis. The Product domain will focus on the creation of ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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ArticleDiversity and inclusion bring benefits for Puma and other companies
In 2020, the year of the Black Lives Matter (BLM) protests, diversity and inclusion burst onto the public agenda. The theme has emerged on companies’ radars, too. Diversity and inclusion are increasingly criteria by which companies are evaluated, and they are producing many positive results. While some footwear and sportswear ...
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News briefs
Under Armour completes the sale of MyFitnessPal
Under Armour has announced that it has completed the sale of the MyFitnessPal platform to Francisco Partners, a global investment firm specializing in technology businesses and headquartered in San Francisco. As previously announced by Under Armour in a news release on Oct. 30, the sale has a transaction value of ...
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News briefsAdidas collaborates with a porcelain manufactory
Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen, on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “Krater” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair of the sneakers is being ...
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ArticleDigital, China and EMEA help Nike to grow strongly
The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 million, driven ...
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News briefs
Asics joins The Fashion Pact
Asics has become the first Japanese company to join The Fashion Pact, a global coalition of companies in the fashion and textile industry, including their suppliers and distributors, committed to key environmental goals. The Fashion Pact focuses in particular on three areas: mitigating climate change, restoring biodiversity, and protecting the ...
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News briefs
Golf industry veteran Ken Graham to retire at the end of the year
Ken Graham has announced that he will retire at the end of 2020. During his 44-year career in the golf industry, Graham has worked for some of the most recognized golf brands. He started in 1976 at Slazenger when he was just 19 years old, and spent 10 years with ...
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Article
EU grants conditional approval for Google’s acquisition of Fitbit
The anti-trust division of the European Commission has approved the $2.1 billion acquisition of Fitbit by Alphabet, the parent company of Google, based on various commitments, including a pledge not to use the fitness wearables company’s health and wellness data for targeted search or display advertising for ten years. The ...
