Alibaba.com is capitalizing on the surge in sports-related consumer interest tied to upcoming events like Uefa Euro 2024 by launching a promotional event targeting sports and lifestyle products. According to Alibaba’s latest data, there has been a substantial increase in the UK market’s demand for sports goods, with purchases for boxing and skateboarding products rising by 233 percent and 73 percent respectively year-over-year.
Additionally, Alibaba.com is enhancing the buying experience with its ‘Alibaba Guaranteed’ service. This feature secures product prices and shipping fees, guarantees on-time delivery, and offers fast refunds, simplifying the purchasing process for SMEs. It allows direct product purchases without the need for negotiations, ensuring transparency and ease for buyers.
Jijay Shen, General Manager of Alibaba.com Europe, emphasized the platform’s commitment to streamlining digital, cross-border transactions. “At Alibaba.com, we’re focused on making digital, cross-border purchasing as seamless as possible, especially during this busy period with so many exciting sports events in Europe on the horizon. The launch of deals on several sports and lifestyle products and initiatives will enable European SME buyers to cut costs, mitigate supply chain challenges and focus on what’s most important – meeting consumer demand and growing their businesses.”
