All NBA articles

  • NBA_All_Star_Game_3D_Airless_KJ
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    Wilson introduces 3D airless prototype basketball


    Source: Wilson NBA All-Star Game 3D Airless Prototype Wilson Sporting Goods has introduced what it claims to be the first-ever 3D airless prototype basketball. The prototype made its debut during the first round of the AT&T Slam Dunk Contest in the National Basketball Association (NBA) All-Star game ...

  • Nike-mobile
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    How Nike is celebrating LeBron James


    Nike’s marketing team score with their recognition of athlete’s unbelievable achievement

  • NBA-Logos
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    ​NBA and French government collaborate to promote basketball in France and Africa


    NBA commissioner Adam Silver and French president Emmanuel Macron have unveiled a plan to collaborate on various initiatives meant to elevate basketball in France and Africa at all levels. Silver, Macron as well as NBA deputy commissioner Mark Tatum, NBA head of basketball operations Joe Dumars and French Basketball Federation ...

  • Wilson-Logo
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    Wilson announces partnership extension with NCAA


    Wilson Sporting Goods has announced an extension to its partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men’s and women’s basketball championships and the National Invitation Tournament (NIT). In addition, the Big Ten Men’s and Women’s ...

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    NBA launches merchandise in India with Reliance Retail


    The National Basketball Association (NBA) has entered a multi-year partnership with Reliance Retail to launch a range of merchandise in India. As part of the deal, Reliance Retail introduced on Oct. 12 a large selection of NBA team and NBA-branded products to fans in India, including adult and youth apparel, ...

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    Under Armour and Steph Curry about to sign a lifetime contract


    According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...

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    Foot Locker partners with Fanatics to expand licensed product offerings


    Foot Locker and Fanatics have announced a new long-term connected inventory partnership that will “significantly expand” the officially licensed fan gear and merchandise product range available online to Foot Locker customers. Beginning in the fall, the shoppers visiting, and will have access to a broad, tailored assortment ...

  • NBA-Logos
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    First German NBA Store will open this fall


    The National Basketball Association (NBA) and Fanatics have announced that an NBA Store will open this fall in Berlin. The new store, located at Alte Potsdamer Straße 7, in The Playce at Potsdamer Platz, will be operated by Lids. The opening will mark the first NBA Store in Germany and ...

  • NBA-Logos
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    First French NBA store opens in Paris' Latin Quarter


    The National Basketball Association (NBA) and Fanatics have announced the opening of the first NBA Store in Paris. The new three-floor, 300-sqm store is located at 20 Boulevard Saint-Michel, in the Latin Quarter. It’s only the third NBA store in Europe, after London and Milan, and the first in France. ...

  • Lids_Logo
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    Lids will open 20 stores in Germany


    Source: Lids Lids store in the U.K. Lids, the U.S. sportswear retailer headquartered in Indianapolis, is expanding into Germany with the opening of 20 stores. The first three locations will open in Berlin in the coming weeks. Alexa Berlin is set to open on June 17, followed ...

  • Foot-Locker-NBA-court-Clapham-Common-London
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    NBA and Foot Locker Europe announce extension of multi-year partnership


    The U.S. National Basketball Association (NBA) and Foot Locker Europe announced on April 13 a multi-year collaboration that will see the partners renovate basketball courts and host youth basketball clinics and fan events across Europe. As part of the partnership and Foot Locker’s #RaiseTheGame program, the NBA and Foot Locker ...

  • Tampa FL Office

    Two sports companies are among the most innovative 50 companies of 2022


    The renowned business magazine Fast Company names the most innovative 50 companies every year. This year, Stripe came in first place. The payment service provider links the digital payment process with environmental protection measures. Stripe offers the possibility to participate in technology for CO2 reduction. Source: Fanatics Fanatics ...

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    NBA to stream two games per week live in Norway


    The NBA has signed a multi-year deal to stream two live games per week through the website of Norway’s top online newspaper, VG, which has a daily circulation of 2.4 million. There will also be “highlights, short-form content and articles.” The games will be exclusive to subscribers of VG+ Sport, ...

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    Nike signs NBA rookie Cade Cunningham ahead of NBA draft


    Twenty-year-old basketball player Cade Cunningham, a dynamic 2.03-meter point guard who completed his freshman season as Big 12 Player of the Year and a consensus All-American, will sign a multi-year contract with Nike for footwear and apparel according to ESPN’s Adrian Wojnarowski. The Nike deal is expected to be the ...

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    U.S. congressmen urge basketball players to end Chinese endorsements


    The co-chairmen of the Congressional-Executive Commission on China, Senator Jeff Merkley of Oregon and a member of the House of Representatives, James P. McGovern of Massachusetts, have addressed a letter to Chris Paul and Michele Roberts , the president and executive director of the National Basketball ...

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    The NBA forms NBA Africa


    The National Basketball Association ( NBA ) has announced the formation of NBA Africa , a new entity that will operate the league’s business in the African continent. This will include the Basketball Africa League ( BAL ), jointly operated by the NBA and the International Basketball Federation ...

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    Mobile payment for the NBA League Pass in Western Europe and South Africa


    If they have a subscription with the right carrier, fans in Belgium, France, Germany, Greece, South Africa, Spain and the U.K. will no longer need to use a credit card to pay for their NBA League Pass . The National Basketball Association has signed a multi-year deal with PM ...

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    Canada Goose and NBA ink multi-year partnership


    Canada Goose has announced a multi-year partnership with the National Basketball Association (NBA) that makes Canada Goose a ”Proud Outerwear Partner” of the NBA All-Star . Timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans. The ...

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    Decathlon signs merchandising deal with the NBA


    Decathon has signed its first partnership with an American sports league, the National Basketball Association (NBA) . Through this multi-year merchandising deal, the big French-based sporting goods retailer will become the NBA’s official licensee in Africa, Asia, Europe, the Middle East and Latin America. Decathlon will be developing NBA ...

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    Adidas tops ranking of culturally relevant brands in sport


    The Fan Intelligence Index , a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan ...