All NBA articles
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ArticleNBA details European league plans
The NBA has revealed details of its planned European league, including a play-in system for four teams and potential tournaments with US-based NBA teams.
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News briefsPlayboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
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News briefsNBA plans to launch a European league by 2027
The plan is subject to approval from the NBA and Fiba Boards.
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ArticleNBA to sell franchises in BAL
According to NBA Commissioner Silver, who cites the UN, 25 years from now 40 percent of the young will be living in Africa.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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ArticleNBA approves record $6.1bn sale of Boston Celtics
The Boston Celtics will change hands in a record-breaking deal as Bill Chisholm’s consortium takes majority control, with full ownership expected by 2028.
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News briefsNBA has European plans
The NBA has settled a three-year schedule for four different cities in Europe
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News briefsNBA’s basketball-related revenue falls short this season
Players with the highest salaries will be suffering the largest pay cuts.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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News briefsSnipes has a new CMO in the US
Snipes has appointed Kelley Walton as the US market’s new Chief Marketing Officer (CMO).
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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News briefsNike extends sponsorship deal with NBA, WNBA
Nike has secured a 12-year sponsorship deal with NBA and WNBA.
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ArticleFormer NBA champion launches own performance brand
Jaylen Brown turned down $50m in endorsement deal to have full ownership and creative control.
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ArticleThe NBA’s winningest team is for sale
The Celtics won game five of the NBA Finals, defeating the Dallas Mavericks, on June 18. Boston has now won 18 NBA championships, more than any other team, and within a fortnight of victory, the team was up for sale. Since 2002, the Celtics have been owned by Boston Basketball ...
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ArticleSports fashion giant rises as New Era takes over ’47
New Era and ’47, a privately held premium sports lifestyle brand, have announced an agreement under which New Era acquires ’47.
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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News briefsNBA demonstrates NB-AI in Indianapolis
At its invitation-only All-Star Technology Summit on Feb. 16 in Indianapolis, the NBA introduced something called NB-AI. According to MSN.com, it is a prototype chatbot and voice assistant with potential for integration into the NBA app. It would enable users to ask for more information about the ...
