The initiative has been driven by the brand’s French subsidiary.
Jack & Jones, a brand of Danish retail conglomerate Bestseller, is entering the market for mountain sports performance apparel with its first autumn/winter 2025/26 skiwear collection. This initiative has been driven by Jack & Jones’s French subsidiary, which has been collaborating for the last five years with French high-altitude restaurant chain La Folie Douce. Jack & Jones has been creating a ski suit for the restaurants’ staff, which was also successfully offered to Jack & Jones retailers in several countries. This led the brand’s management in France to urge the parent company to develop a real ski apparel line, Fashion Network has reported.
The Jack & Jones Ski line consists of about 50 items. It features five pairs of trousers, six jackets, sweatshirts, performance underwear, fleeces and T-shirts, as well as accessories like gloves, hats, skiing goggles and more. Prices are positioned at entry and medium performance level.
The new France-driven skiwear range was recently showcased at the Sport-Achat trade show in Grenoble, in the French Alps, in January. The Jack & Jones Ski line is being presented to retailers throughout February for delivery in October. It will reportedly be commercialized in 15 markets.
