Six of the company’s brands will showcase through TV, on-demand and social media across the entire TNT Sports portfolio.
Pentland Brands has become the first-ever channel sponsor of TNT Sports in what Pentland has described as “a bold new chapter.” The agreement will see six of the company’s brands featured across the entire TNT Sports portfolio. In the last 12 months, TNT Sports reached 46 million people, Pentland stressed in a statement.
The sponsorship deal will showcase six of Pentland’s brands – Berghaus, Canterbury, Ellesse, Endura, Mitre and Speedo – through an activation spanning TV, on-demand and social media over the next three months. It is the first time that these brands have been part of a channel sponsorship. A 20-second TV ad will also run during prime sports programming, while social media posts will feature famous highlights and archive moments, to maximize brand visibility.
The campaign has been developed in partnership with Sky Media, Warner Bros. Discovery and EssenceMediaCom North.
In addition to the six brands above, the Pentland Brands’ portfolio also comprises Kickers, Red or Dead and Kangaroos.
