The three-year partnership between the sneaker and streetwear retailer and the Parisian club includes Snipes’ logo placement on PSG’s first team jerseys during Ligue 1 matches. This deal will strengthen Snipes’ presence in France, a key growth market, while leveraging PSG’s global reach. The collaboration aims to go beyond traditional sponsorship, embedding SNIPES’ cultural roots into the club’s activities and community initiatives. Snipes CEO Dennis Schröder calls it the company’s largest deal to date, emphasizing their shared goal of making an impact locally and globally.
The partnership aligns with PSG’s vision as a “new generation club,” focusing on giving back to communities through sports, music, and culture. Nicola Ibbetson, PSG’s Global Partnership Director, highlights the shared commitment to community engagement. Snipes plans to integrate the partnership into its charity program, “Snipes serves,” benefiting children and youth in the Greater Paris area and other relevant markets. The collaboration promises to create memorable experiences in sports and cultural education, extending beyond traditional sponsorship boundaries to make a meaningful impact on communities.
When Deloitte Sports Business Group released the 27th edition of its Deloitte Football Money League earlier this year, Paris Saint-Germain broke into the top three for the first time in Money League history, with revenues of €802 million.
Don’t miss SGI Europe’s long read on Snipes published this summer where new CEO Dennis Schröder explains what’s next for Snipes and what makes the company so successful.
