Bullish new CEO upgrades Adidas targets

2017-03-14T00:00:00

About two years after the launch of Creating the New, the Adidas Group has raised targets for its five-year expansion plan, to reach sales of between €25 billion and €27 billion by 2020, with an operating margin of 11 percent for the Adidas and Reebok brands.

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest