About two years after the launch of Creating the New, the Adidas Group has raised targets for its five-year expansion plan, to reach sales of between €25 billion and €27 billion by 2020, with an operating margin of 11 percent for the Adidas and Reebok brands.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here