All Champion articles – Page 3
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News briefsHanesbrands reports software attack, consequences yet unknown
Champion’s parent Hanesbrands Inc. has released an SEC filing informing the public of a ransomware attack on the company. The U.S. company has activated its response, and business continuity plans to contain the incident. According to the statement, the company has notified the appropriate law enforcement agencies and cooperates with ...
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News briefsLeFebvre takes over as HanesBrands’ president of global activewear
HanesBrands, the owner of the Champion brand, has appointed Vanessa LeFebvre as president of global activewear. In this role, LeFebvre will be responsible for the planned growth of Champion, focusing on product innovation, key markets and new distribution channels. She joins the group from Adidas, where she has been senior ...
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News briefsChampion brand sales hampered by supply challenges
Champion constant currency global revenues increased 6 percent in the first quarter (3 percent on a reported basis) due to strong growth in the collegiate channel but would have risen 14 percent without product supply challenges that impacted parent HanesBrands, Inc. Brand sales outside the U.S. were 10 percent higher ...
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ArticleHanesBrands releases 2021 sustainability report
U.S.-based HanesBrands Inc, the owner of brands such as Champion, Hanes and Bonds, has released its 2021 Sustainability Summary Report, outlining progress and plans to achieve ambitious sustainability goals by 2030. “At HanesBrands, sustainability is integrated into everything we do – from our iconic brands to sourcing our materials to ...
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News briefsChampion launches new women’s campaign with rapper Saweetie
U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, ...
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ArticleRam quits Champion’s parent to run Clarks
Shortly after HanesBrands announced that Jonathan Ram is leaving as president of global activewear on March 31 to take a position with another company and to be closer to his family, Clarks announced in turn that he would be the British company’s new CEO in April, taking the place of ...
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News briefsChampion extends lacrosse commitment in the U.S.
Champion has signed a five-year agreement to serve as the official field and sideline apparel partner of the U.S. Premier Lacrosse League (PLL). The partnership extends the Hanesbrands-owned company’s one-year contract in the same capacity. The brand intends to fully integrate into the PLL’s youth lacrosse ecosystem by offering customized ...
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ArticleEntering new markets, Champion could become a $3.2 bn brand
Champion plans to enter new regions, including several key new markets in Eastern Europe and the Middle East, contributing to a new forecast from parent company Hanesbrands that the brand will reach $3.2 billion in annual sales by 2024, above the $3.0 billion target it projected last May. Building upon ...
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ArticleChampion grew strongly in Q3
Hanesbrands reported increases in its global sales of Champion products of 20 percent in absolute terms and 33 percent excluding discontinued operations such as the C9 mass market program in the U.S., during the third quarter ended Oct. 2, with balanced performances between the U.S. and the rest of the ...
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News briefs
Champion’s new collection is all about Queen
Champion is releasing a limited-edition collection of unisex sportswear that displays pictures of and song titles by the rock band Queen. Yes, the obvious candidate, “We Are the Champions,” is included. Among the items are Reverse Weave sweatshirts and hoodies and Athletic Jersey T-shirts. The collection will be sold at ...
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News briefs
Champion teams up with the Renewal Workshop for upcycled garments
Champion has entered a collaboration with the recycling platform The Renewal Workshop to sell upcycled Champion products under the “Champion Renewed” banner. The line, which includes the American sportswear brand’s classic Reverse Weave sweatshirts, is part of the brand’s sustainability concept, Champion MADE. The Champion Renewed products will be made ...
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Article
Champion grows by 120%
Hanesbrands has reported a drop in net income to $128.7 million for the second quarter ended July 3 from $161.2 million in the year-ago period, largely due to charges of $43.8 million related to the divestiture of its European Innerwear business. On an adjusted basis, income from continuing operation rose ...
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News briefs
BrandFusion will sell Champion and O'Neill shoes in the Netherlands
A Dutch sales agency, BrandFusion, has agreed to include the footwear collections of Pantofola d’Oro, Champion and O’Neill in its product portfolio for the Dutch market, according to Sport Partner. These brands are licensed for various territories by the five-year-old Brandsplus Group, which is also the distributor of Fila in ...
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News briefs
Champion releases a third capsule with HyperX
Champion is releasing a third joint collection of apparel with HyperX, a branch of the computing company HP that produces gaming peripherals. The HyperX x Champion Glow in the Dark Collection is a limited edition of Powerblend fleece hoodies ($75), fleece joggers ($60) and cotton T-shirts ($30) with minimalist design ...
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News briefs
Amazon files suit with HanesBrands against counterfeiters
Amazon and HanesBrands have jointly filed 13 lawsuits in the U.S. District Court for the Western District of Washington. They allege that 17 defendants sold through Amazon’s marketplace silicone protective earbud case covers under the Champion name, a trademark registered by HanesBrands. Amazon has closed the defendants’ accounts. Amazon says ...
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News briefs
S&P maintains a negative outlook for Champion’s parent
Standard & Poor’s was only partially impressed by the presentation of Hanesbrands’ new business plan by its new CEO, Steve Bratspies. The rating agency maintained a negative outlook on the parent company of Champion, citing an “execution risk” for the three-year growth plan due to increased capital investment and marketing ...
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Article
A 3bn goal for Champion’s sales in 2024
The “Full Potential” roadmap set by Steve Bratspies, who became the CEO of Hanesbrands last summer, calls for Champion to achieve a compound average growth rate (CAGR) of 14 percent in the next three years, taking its annual turnover from about $2 billion this year to $3 billion by 2024. ...
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News briefs
Champion launches two new sustainable collections of apparel and footwear
Champion Athleticwear has introduced two new environmentally conscious collections – a range of Natural State Reverse Weave clothing and Rally Pro Earth footwear. The Natural State Reverse Weave product line contains recycled polyester fibers and uses minimally processed and unbleached fabrics, along with all-natural dyes derived from flowers, roots and ...
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News briefs
Champion partners with a gaming brand
Champion has partnered with HyperX, a gaming division of Kingston Technology, to launch HyperX’ first original apparel collection. The “GG collection” – where GG stands for Good Game – features a minimalistic design. The apparel line comprises T-shirts, hoodies, hats and a matching face mask, all made with Champion’s eco-friendly ...
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Article
Better-than-expected sales for Champion’s parent company
Hanesbrands, the parent company of Champion USA, saw its revenues for the fourth quarter grow by 2.9 percent to $1.8 billion, led by Champion. The revenues were well ahead of Wall Street’s consensus of $1.6 billion and caused the share price to surge by 25 percent. However, the company ended ...
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