U.S. brand Champion has hired rapper/singer Saweetie (born Diamonté Harper) as its first-ever global culture consultant. The singer has more than 13 million Instagram followers and is spearheading the new Champion women’s campaign headlined “Get it Girl” that features the “Champion Circle,” a group of twelve diverse, female collegiate athletes, representing colleges and universities from across the U.S. The athletes play a variety of sports ranging from basketball to cheer to track and field. Each member of the Champion Circle featured in the new campaign received a two-year contract as an official brand ambassador, including access to mentors to help develop their professional careers within sports, entertainment, media and marketing.

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