LeFebvre takes over as HanesBrands’ president of global activewear

2022-05-09T08:17:00+01:00

HanesBrands, the owner of the Champion brand, has appointed Vanessa LeFebvre as president of global activewear. In this role, LeFebvre will be responsible for the planned growth of Champion, focusing on product innovation, key markets and new distribution channels. She joins the group from Adidas, where she has been senior vice president, commercial, North America and driving the e-commerce, retail stores and wholesale business of the brand forward. She takes over from Jonathan Ram, who left the company in April 2022 to take on the role of CEO at Clarks.

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