Chinese sportswear brands are expected to be the first to recover from the current downturn in the economy. According to a recent research report by UBS, the sportswear segment could be one of the first discretionary consumption segments to emerge from the crisis, as an industry-wide restructuring would address issues such as overcapacity and inadequate distribution, which have been hampering growth. The shares of Chinese sportswear brands rallied after UBS' report came out. The stockmarket price of Anta Sports Products, the biggest player in the sector by market value, rose as much as 11.6 percent to its highest intraday level in more than three months on Sept. 28. For its rival Li Ning, the share price rose by 5.9 percent.

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