All Women articles

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    News briefs

    ​New research identifies female runners' safety concerns


    Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...

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    Women in leadership in the sporting goods industry


    We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.

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    Infographics & Data

    Gender and leadership in the sporting goods industry


    How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.

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    News briefs

    Puma and June Ambrose celebrate women in co-branded collection


    Puma and creative director June Ambrose launched their first co-branded collaboration, “Keeping Score.” The 20-piece collection of apparel, footwear and accessories celebrates Ambrose’s career and impact within hip-hop and fashion, and is meant to encourage women to “keep score” of their wins. Ambrose joined Puma in 2020 as the creative ...

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    The Women’s Sports Network is now live in the U.S.


    Fast Studios, a Los Angeles-based streaming venture studio, announced that the Women’s Sports Network is now officially live. Supported by 12 professional women’s sports leagues and associations, including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, the Women’s Sports Network is the one-stop shop for the best in ...

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    News briefs

    Sponsorship deals across women’s sports have increased 20%, new report suggests


    Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...

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    News briefs

    Puma teams up with Modibodi on a series of “Period Pep Talks”


    Puma has collaborated with absorbent apparel brand Modibodi on a series of Period Pep Talks with female athletes designed to encourage women and girls to stay in sport. The initiative is meant to address the problem of girls quitting sports due to periods. The talks feature Australian rugby star Tiana ...

  • News briefs

    European Commission and UEFA extend cooperation with new agreement up to 2025


    The vice president of the European Commission, Margaritis Schinas, and UEFA president Aleksander Čeferin have renewed the European Commission-UEFA Arrangement for Cooperation, which first entered into force in 2014. They met on Oct. 6 at the European Commission headquarters in Brussels. According to UEFA, this latest institutional agreement, which provides ...

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    Sports Direct pledges to donate footballs to encourage girls’ participation in the game


    Sports retailer Sports Direct has launched the Equal Access campaign, donating free footballs to grassroots clubs across the U.K. The company is responding to the most recent historic moment for women’s football and the growing call for more opportunities for girls to play the game. The campaign is part of ...

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    Women’s football in Europe to grow sixfold in commercial value by 2033


    UEFA has launched a new report highlighting the potential for growth in the European women’s club and league game over the next decade. According to the report titled The Business Case for Women’s Football, women’s football could see a six-fold increase in its commercial value over the next decade, reaching ...

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    News briefs

    Sports Alliance: Fitness industry is male-dominated


    The international fitness industry is male-dominated, and leadership positions are mainly held by men. This is the conclusion of a study conducted by Sport Alliance and Women in Fitness Association (WIFA). A total of 679 participants from the fitness industry took part in the (non-representative) global online survey. The results ...

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    News briefs

    On expands product offering with new sports bra line


    Source: On Swiss running brand On has announced the expansion of its product offering in the performance sportswear market with a new collection of sports bras. According to the company, On’s product team has spent the past two years trying to develop a sports bra that meets ...


    Puma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship


    Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...

  • News briefs

    Milano Cortina 2026 announced as the most gender-balanced Olympic Winter Games of all time


    Four new women’s events have been added to the Olympic Winter Games Milano Cortina 2026, leading to a record number of women’s events. There will be 50 women’s events, up from 46 in Beijing in 2022. With 1,362 women competing, namely 47 percent of participants, Milano Cortina 2026 is set ...

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    New French survey highlights the role of brands and media in women’s sports


    BVA Group, a research and consulting firm specializing in behavioral science, has released the preliminary results of a survey on the role of brands and media in women’s sports in France. The study was conducted on a representative panel of French people, combined with the analysis of the activity of ...

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    WNBA player Breanna Stewart and eBay show trailblazer sneaker collection


    Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...

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    News briefs

    New Nike Athlete Think Tank worth $1.3 million


    Nike has launched the Nike Athlete Think Tank. A platform designed to support women and girls in sports. “Because women and girls don’t have equal access to play and sport, we teamed up to share our experiences and turn insights into action and fight for gender equality,” tennis player and ...

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    News briefs

    Nike releases 20th impact report


    Nike has published Breaking Barriers - FY21 Nike Inc. Impact Report, which marks the company’s 20th year of reporting its corporate social responsibility (CSR) progress. According to the new report, Nike is on track with the majority of its 29 targets for 2025 and expects to keep all targets on ...

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    Women in sports business: facts and figures on international women’s day


    #BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...

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    C-Suite Interview

    Ulrika Björk: “Appoint more women to the board of directors!”


    We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”