All Women articles
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News briefsUEFA opens bidding for women’s soccer gear rights
UEFA has initiated a tender process to secure rights for match balls and apparel exclusively for its women’s competitions throughout the 2025-2030 period. Included in this cycle are five editions of the UEFA Women’s Champions League, the 2029 Women’s European Championship and various age-group tournaments. The tender process will kick ...
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News briefsKappa sponsors platform for women’s football
The sports-apparel brand Kappa, we learn from Diffusion Sport, has become the technical sponsor of WomanGoal, which describes itself as the “first international platform created to promote women’s soccer” and as specializing in “talent recruitment, training, asset creation and business building for women’s soccer at a global level.” WomanGoal seeks ...
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C-Suite InterviewUlrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
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News briefsHohenstein develops specific sports bra test method
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, announced the development of a new test method that is said to scientifically measure the support level of sports bras, an advancement from “previously subjective claim,” the company said. The new method creates reproducible, independent results without ...
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News briefsPuma celebrates inspiring women with Shapeluxe collection
Puma has introduced a new training collection to celebrate women who defy expectations, dubbed Shapeluxe. The collection features high performance pieces that are said to seamlessly move with the wearer thanks to Lycra Adaptiv materials. The Shapeluxe collection comprises low support and medium support bras, seamless tights (high waist fit, ...
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News briefsThree bids for FIFA Women’s World Cup 2027
FIFA has confirmed three bids from member associations to host the FIFA Women’s World Cup 2027: two joint-bid submissions and one single-bid submission received from member associations representing three confederations. The bids include a joint submission from the Royal Belgian Football Association, the German Football Association and the Royal Netherlands ...
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ArticleFairmonde Golf welcomes LPGA golfer Angel Yin as a shareholder
Fairmonde Golf, an eco-friendly women’s golf apparel brand based in Wyoming, announces that US LPGA professional Angel Yin, an esteemed role model in the golf industry, has become a substantial shareholder in the brand. Yin, known for her outstanding performances at the Buick LPGA Shanghai and her prestigious win at ...
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News briefsNordica launches US Connect Tour
Nordica announced The Connect Tour for the US market, a multi-resort national tour for women to help connect and build communities through group ski days. “Skiing makes people feel alive. We want to share that joy with others and help them connect with a new ski buddy,” explains Carly Driscoll, ...
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ArticleWomen’s elite sport revenues to surpass $1bn for the first time in 2024
According to a new report by consulting firm Deloitte, women’s elite sports will generate global revenues of US$1.28 billion in 2024, surpassing the US$1 billion milestone for the first time. This total will also mark an increase of more than 300 percent from Deloitte’s previous valuation in 2021. These projections ...
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News briefsNew £30 million fund to support grassroots women’s football in the UK
The UK Department for Culture, Media and Sport and The Football Association (FA) have announced a £30 million (€35m) fund for grassroots football in England. The Government is providing £25 million (€29.2m) in funding while The FA is contributing £5 million (€5.8m). The fund was inspired by England’s women’s national ...
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News briefsAthleta introduces new experiential fitness series for women in the US
Athleta, a brand of Gap Inc., announced a new experiential fitness series for women, Move with Athleta, beginning Nov. 16 in New York City and continuing through 2024 in cities across North America, including Los Angeles, Miami, Boston and San Francisco. The series is rooted in Athleta’s ...
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News briefsEngland cricket announces parity in match fees
The England and Wales Cricket Board (ECB) has announced that it is increasing match fees for England Women to reach equal match fees for the women’s and men’s teams. As reported in July, the International Cricket Council (ICC) had already announced that men’s and women’s teams would receive equal prize ...
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News briefsLacoste launches first line of women’s underwear
French brand Lacoste has introduced its first line of women’s underwear at the intersection of fashion and sport. The brand launched its first underwear for men back in 1966. The new women’s line comprises four capsules in four styles, dubbed Heritage, Branding, Essential, and Signature. All the 50 pieces in ...
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News briefsNike will finally sell replica shirt worn by England goalkeeper Mary Earps
Nike has announced that it will finally sell replicas of England goalkeeper Mary Earps’ World Cup shirt. The sportswear giant, which is the team’s kit supplier, had been criticized for deciding not to sell goalkeeper shirts, as SGI Europe also reported in July. The company has now “secured limited quantities ...
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News briefsLadies European Tour opens performance institute with R&A
Women’s pro golf tour LET (Ladies European Tour) has launched a new LET Performance Institute (LETPI), supported by The R&A. The institute was officially launched at the AIG Women’s Open at the Walton Heath Golf Club in England on Aug. 12, in the presence of Olympic gold medalist Jessica Ennis-Hill. ...
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News briefsWomen’s volleyball brand Avoli launches first collection
Avoli, a US-based volleyball brand aimed exclusively at women and girls, launched its first line of products on July 27, featuring the Avoli Low-Top volleyball shoe, as well as recovery slides, knee pads and sleeves. The new Avoli shoe was designed specifically for the demands of women’s volleyball and the ...
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ArticleNike presents “What The Football” campaign to kick off FIFA Women’s
Ahead of the FIFA Women’s World Cup™ (July 20-August 20, 2023), Nike has unveiled the “What The Football” campaign, championing female soccer players from around the world who are changing the game and inspiring the world through the power of sport. The campaign, which features 11 top ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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News briefsICC announces equal prize money for men’s and women’s teams in cricket
The International Cricket Council (ICC) has announced that men’s and women’s teams will receive equal prize money at ICC events. The historic decision was taken at the ICC Annual Conference in Durban, South Africa, ”well ahead” of the 2030 scheduled deadline that had previously been set for that objective. Teams ...
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
