Lululemon is trying to sell its Mirror fitness product but cannot find a buyer, despite cutting its value by nearly 90 percent, the New York Post has reported. A recent filing showed that Lululemon valued Mirror at just $58 million, although the athletic apparel company paid $500 million for the device in 2020, during the height of the coronavirus pandemic, as we reported at the time.
Mirror was founded in New York City by Brynn Putnam in 2016 and began operating in 2018. The company has created an interactive, home-based exercise platform with live classes, on-demand classes and one-on-one training. The 142-cm Mirror features a camera that allows instructors and friends to see users during workout classes.
