Puma CEO Bjørn Gulden: “Not having fun is a waste of time”

Bjørn Gulden and Giorgio Chiellini © Business Wire

Puma’s CEO Bjørn Gulden and Giorgio Chiellini, captain of the Italian national soccer team at Euro2020, talked about their careers, outstanding leadership and the importance of having fun in a video interview released as part of the sports company’s annual report.

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more