Chelsea defender Trevoh Chalobah has invested in Track Titan’s $5 million seed round, joining a roster of high-profile athletes as the motorsport tech startup scales its AI-powered “Strava for motorsport” platform.
Track Titan, a London-based motorsport technology startup, has raised $5 million (€5.7 million) in seed funding to accelerate development of its AI-driven coaching platform for racing enthusiasts and sim drivers. The round was co-led by Partech and Game Changers Ventures, the latter run by Alpine F1 investor Roger Ehrenberg, and attracted a diverse group of high-profile backers, including Chelsea FC defender Trevoh Chalobah, NHL star Colton Parayko, and Martin Hoffman, Chief Technology Officer at On Holding.
Early investor APX, a joint venture between Porsche and Axel Springer, also doubled down on its commitment, signaling strong confidence in Track Titan’s growth trajectory.
What is Track Titan?
Dubbed the “Strava for motorsport”, Track Titan combines telemetry analysis, personalized feedback, and gamified challenges to help drivers improve performance both on real tracks and in simulation environments. Its AI coach currently supports popular racing sims like EA’s F1 series and iRacing, and the platform has grown to more than 200,000 users since launching in 2021.
CEO Maximilian Hartmann said the funding will fuel product development and global expansion: “Our mission is to make motorsport training accessible and data-driven for everyone, from sim racers to track-day enthusiasts.”
What is Strava?
Strava is a leading social fitness app for runners and cyclists, offering performance tracking, analytics, and community engagement. Track Titan borrows this model for motorsport, creating a similar ecosystem for racers and sim drivers.
Chalobah’s investment highlights the rise of the athlete economy, where sports stars are increasingly stepping into venture capital and tech entrepreneurship. He joins a growing list of Premier League players diversifying their portfolios: Harry Kane backs sustainable sportswear brand Reflo, while John Stones and Trent Alexander-Arnold have invested in golf disruptor TGL and Alpine F1, respectively.
The funding round underscores the convergence of motorsport, gaming, and connected sports platforms, as brands and investors seek to engage younger audiences and capitalize on the booming sim racing market.
