All Sports articles
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ArticleWomen’s elite sports set to crack $3bn globally
Deloitte forecasts women’s elite sports topping $3bn in 2026 – we unpack what the revenue surge means for brands, licensors and retailers.
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ArticleSport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
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News briefsFootball star Haaland invests in new chess world tour
Norwegian footballer co-founds Chess Mates to become stakeholder in Norway Chess, owner of a new FIDE-approved global championship circuit
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ArticleNielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
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ArticleEurope’s sponsorship market tops €34bn in 2025
Nielsen Sports data shows all sectors grew in 2025, with sport investment up 5.9% and Spain outpacing Europe’s largest markets.
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ArticleNHL commits to multi-year Germany expansion
North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.
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ArticleFederer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
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ArticleChallenge Family brings triathlon to Shanghai
The endurance events operator adds a Shanghai coastal race to its global calendar, targeting China’s growing appetite for premium participatory sport.
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ArticleWomen’s sports brand TOGETHXR invests in Sportsish
Athlete-founded US media brand TOGETHXR acquires a stake in Sportsish, a social-first creator platform reaching 331,000 followers.
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ArticleLandmark reform for men’s professional rugby in England
Automatic movement between tiers is replaced by criteria-based expansion from 2026/27.
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ArticleWorldclass team but no sponsor
One of Australia’s most decorated sporting teams is without a sponsor but has unveiled a bold solution.
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ArticleFootball’s fossil fuel problem
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country
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ArticleLIV Golf launches fantasy game and LIV X
Two new platforms let fans compete, play quizzes and track events all season long.
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ArticleSocial: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
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ArticleCricket’s English governing body puts £45m into grassroots
England and Wales Cricket Board deploys franchise investment returns to rebuild participation infrastructure, with women’s and girls’ programs the priority.
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ArticleProject B wants to be basketball’s first true luxury platform
The new global women’s basketball league is building its apparel business like a luxury house. Here’s what it is.
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ArticleAgassi sports company plans World Series of Pickleball
The tennis legend’s racquet sports company teams up with UEFA Champions League architects TEAM Marketing to build a global pickleball championship.
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ArticleReal Madrid ends Super League dispute
Agreement reached after months of talks, with Spanish giant expected to rejoin European Football Clubs organisation.
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ArticleWanda Group keeps Infront after strategic review
Sports marketing group ends investor search, will continue as standalone company with Chinese parent as majority owner.
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ArticleUFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
