All Sports articles
-
News briefsJapan and France confirmed as FIBA World Cup hosts 2030, 2031
Tokyo stages the 2030 Women’s World Cup on the JBA’s centenary; Paris crowns France’s debut as Men’s World Cup host in 2031.
-
News briefsPremier League losses surge
Broadcast money keeps rising, but wages, transfers and creative accounting are widening the gap between income and profit.
-
OpinionISO 25808: Establishing global standards for the padel industry
The padel industry is building its first global technical standard. Here’s what ISO 25808 means for investors, operators and court builders.
-
ArticleBeyond the logo: what brands gain from mass participation sports
A 7.8% surge in event participation is reshaping where sporting goods brands can build durable equity – if they look past the finish-line banner.
-
ArticleLA media startup Allez! Sports targets brand deals
The Los Angeles startup targets brand collaborations two months after launch, drawing 56,000 YouTube subscribers and 400,000 documentary views.
-
ArticleWomen’s elite sports set to crack $3bn globally
Deloitte forecasts women’s elite sports topping $3bn in 2026 – we unpack what the revenue surge means for brands, licensors and retailers.
-
ArticleSport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
-
ArticleNielsen: 46bn minutes of women’s sports in 2025
Nielsen data shows record audiences across the WNBA, tennis, soccer and college sport as US women’s sports consumption reaches a new high.
-
ArticleEurope’s sponsorship market tops €34bn in 2025
Nielsen Sports data shows all sectors grew in 2025, with sport investment up 5.9% and Spain outpacing Europe’s largest markets.
-
ArticleNHL commits to multi-year Germany expansion
North American ice hockey’s top league commits to staging regular-season games in Germany for at least three consecutive years, starting Dec. 2026.
-
ArticleChallenge Family brings triathlon to Shanghai
The endurance events operator adds a Shanghai coastal race to its global calendar, targeting China’s growing appetite for premium participatory sport.
-
ArticleWomen’s sports brand TOGETHXR invests in Sportsish
Athlete-founded US media brand TOGETHXR acquires a stake in Sportsish, a social-first creator platform reaching 331,000 followers.
-
ArticleLandmark reform for men’s professional rugby in England
Automatic movement between tiers is replaced by criteria-based expansion from 2026/27.
-
ArticleWorldclass team but no sponsor
One of Australia’s most decorated sporting teams is without a sponsor but has unveiled a bold solution.
-
ArticleFootball’s fossil fuel problem
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country
-
ArticleLIV Golf launches fantasy game and LIV X
Two new platforms let fans compete, play quizzes and track events all season long.
-
ArticleSocial: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
-
ArticleCricket’s English governing body puts £45m into grassroots
England and Wales Cricket Board deploys franchise investment returns to rebuild participation infrastructure, with women’s and girls’ programs the priority.
-
ArticleProject B wants to be basketball’s first true luxury platform
The new global women’s basketball league is building its apparel business like a luxury house. Here’s what it is.
-
ArticleReal Madrid ends Super League dispute
Agreement reached after months of talks, with Spanish giant expected to rejoin European Football Clubs organisation.
