Moncler taps Bottega Veneta chief as new CEO, Remo Ruffini becomes chairman

The succession plan positions Moncler for potential generational transition while preserving Remo Ruffini’s strategic oversight and creative direction – a model increasingly adopted by founder-led luxury brands navigating leadership continuity without compromising vision.

Ruffini, who acquired Moncler in 2003 and listed the company on the Milan bourse in 2013, will retain executive powers as chairman and continue steering creative direction and overall strategy. The move signals recognition that operational leadership can be separated from brand vision, particularly as family succession considerations come into focus.

“We decided to strengthen our structure to consolidate what we have built and to best support a new phase of development,” Ruffini said in a statement, describing the decision as “forward-looking” and noting it was made “also in view of a possible generational succession in the future.”

Rongone’s luxury pedigree spans LVMH and Kering empires

The appointment of Rongone – who has led Bottega Veneta since 2019 – represents a strategic hire from within the broader LVMH-Kering luxury ecosystem where Moncler is increasingly integrated. Ruffini currently owns 18.2 percent of Moncler through vehicle Double R, in which France’s LVMH purchased a 10 percent stake in 2024.

Before his Bottega Veneta tenure, Rongone served as Chief Operating Officer at Kering’s Yves Saint Laurent and spent a decade at LVMH-owned Fendi before joining Kering in 2012.

His departure creates a gap at Bottega Veneta that Kering must fill quickly. The French luxury group confirmed Rongone will exit March 31 and said it has initiated a search for his replacement, with an announcement expected soon.

The transition also sees Roberto Eggs, Moncler’s Chief Business and Global Market Officer, step down from his operational role. Eggs will continue as a non-executive board director, suggesting a broader restructuring of operational leadership beneath the chairman level.

Family succession positioning

Ruffini’s comments about generational succession hold particular significance given his two sons’ positions within the family’s business interests. Pietro Ruffini runs Archive, the family’s investment firm, while Romeo Ruffini serves as Chief Business Officer at Stone Island, the smaller brand within the Moncler group.

The structure – operational CEO reporting to an executive chairman who retains creative and strategic control – offers flexibility for either son to potentially assume greater responsibility without immediate pressure to take full operational command.