Reebok has unveiled details on the progress it made over the past year in its commitments to fight racism and to promote diversity and inclusion. Progress is listed based on five pillars: Human Rights Award, Product with Purpose, BOKS re-focus, Talent Practices, and Change Management.
Over the past year, Reebok’s employees dedicated more than 2,700 hours to re-launching the Reebok Human Rights Award, which originally ran from 1988 to 2007. The brand received more than a hundred nominations from 11 countries for the award, and will host a virtual Reebok Human Rights Summit on Aug. 12, 2021, to announce the winners.
The Reebok Product team worked on the Product with Purpose pillar in order to establish a long-term product platform that represents the brand’s commitment to human rights. The team developed the first “Human Right Now” product capsule of footwear, apparel and accessories, which will launch in August alongside the Human Rights Award Summit.
The BOKS program, designed to get kids of all abilities and races physically active, targeted further on Black and LatinX communities through a series of initiatives, including additional partnerships with Mission Society, After School All-Stars, Jack and Jill of America, MENTOR, Boys and Girls Club, YMCA, Children’s Defense Fund Freedom Schools and Communities in Schools, among others.
Regarding the Talent Practices pillar (hiring, promotion, retention), Reebok implemented a variety of programs designed to improve its practices in these areas, in partnership with Adidas North America. Among the initiatives undertaken over the past year, the brand launched the Pilot Reebok Career Coaching Program, promoting mentorship and coaching at Reebok.
Finally, under the Change Management pillar and as a corollary to the others, a dedicated team of Reebok employees supported each of these initiatives by working to drive a cultural transformation at Reebok that emphasizes “change, commitment, community and conversation.”
Reebok said that it will continue to share progress updates in the future.
