All Cycling articles – Page 5
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News briefsSmith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was promoted to ...
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News briefsD3O appoints SVP marketing, North America
Source: D3O via ShopEatSurf Kevin Franks D3O, a U.K.-based specialist provider of impact protection solutions and materials, has appointed Kevin Franks as SVP marketing, North America. Franks joins D3O with more than two decades of marketing and brand management experience in the cycling and powersports industry, including ...
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News briefsWho watched the women's Tour de France?
Viewership in France for the 2022 Tour de France Femmes avec Zwift peaked with 5.1 million, namely a 45.6 percent audience share, tuning into France Télévisions during the final stage on July 31. The race attracted an average audience during its eight stages on France 2 and France 3 (part ...
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News briefsTour of Britain still open for title and jersey sponsors
With just one month to go until the race, scheduled to start on Sept. 11, the organizers of the Tour of Britain have announced that opportunities are still available for title and jersey sponsorships “due to a late change.” The event’s chairman, Hugh Roberts, explained that they “recently had a ...
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News briefsEngo Eyewear unveils connected glasses for endurance athletes
Engo Eyewear, a specialist in connected eyewear for endurance athletes, has introduced the Engo 2, described as “the lightest and most technologically advanced eyewear created specifically for endurance athletes.” It features Engo’s ActiveLook 2.0 technology, designed to give users greater ability to customize the data projected into their field of ...
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News briefsTour de France 2022 was a TV blockbuster in Europe
This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...
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ArticleShimano sees strong H1 demand despite “cooling down” signs
Shimano reported a 22.4 percent increase in net income to 68,558 million Japanese yen (€491.6m) for the six months ended June 30. Operating income was 15.7 percent higher for the period at ¥80,909 million (580.2m) versus ¥69,922 million in the year-ago period. Pearl Izumi U.S. was excluded from the reported ...
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News briefsSimplon installs pop-up exhibition at Breuninger in Munich
The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and ...
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News briefsVista Outdoor acquires Fox Racing
Vista Outdoor, the parent of 39 sports and outdoor brands, announced it has entered into a definitive agreement to acquire Fox Racing, a global provider of high-performance motocross, mountain biking and lifestyle gear fromCalifornia. The purchase price is $540 million, with the possibility of earning an additional $50 million depending ...
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ArticleSSU outlines U.S. growth strategy
Signa Sports United (SSU) aims to strengthen its position in e-bikes and tennis in its core European market while implementing a similar approach in the U.S. through a combination of organic growth, mergers and acquisitions and third-party services, according to a presentation (direct PDF download) at the Jefferies Investor Conference ...
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News briefsDecathlon to help provide certified training in sales and repair
In September, to meet what it calls the demands of “urban mobility,” Decathlon will be inaugurating 17 apprentice training centers (CFA) for bicycle repair and sales throughout France. Established in partnership with the AFPA – which began certifying workers in 1949 to help rebuild France after the Second World War ...
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ArticleMips with new strategy, updated financial targets
At Capital Market Day 2022 in Stockholm on June 9, Swedish helmet technology and “Brain Protection System” (BPS) manufacturer Mips AB unveiled its new long-term strategy with updated financial targets and strategic priorities for the coming years. The reason for revising the company’s strategy and long-term financial targets is not ...
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News briefsThe 2024 Tour de France may not finish in Paris
According to a report by Italian sports newspaper Gazzetta dello Sport, widely cited in other international media, the 2024 Tour de France may not finish on Paris’ Champs-Elysées. It would be the first finish outside of Paris in the race’s long history. The first edition of the world’s greatest bicycle ...
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News briefs
Protective signs central distribution contract with Intersport Germany, adds new sales reps
The specialized bike and nordic skiing brand Protective just signed a central distribution contract with Intersport Germany after closing similar central distribution deals with Sport 2000 and ZEG, the cooperative of independent bike dealers, in 2021. The Intersport agreement was another step on the brand’s agenda to regain ground in ...
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ArticleSigna Sports United Q2 sales bolstered by acquisitions
Signa Sports United (SSU), battling worsening consumer sentiment in Europe and persistent bike/e-bike shortages as headwinds, expanded second-quarter revenues by 47.5 percent to €269.0 million from €182.0 million. The increases were aided by including results from its recent WiggleCRC and Tennis Express acquisitions (closed on Dec. 14 and Dec. ...
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News briefsBoa launches new marketing campaign aimed directly at end consumers
Boa Technology, the maker of the Boa Fit System, is launching a new global brand campaign that targets consumers more directly than before. The campaign uses professional athletes in the brand’s key segments – snowboarders, road cyclists, trail runners, downhill mountain bikers, climbers and backcountry skiers – to ask consumers ...
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News briefsUnited Sports Brands acquires Pearl Izumi from Shimano
California-based United Sports Brands (USB), owner of Spalding, Nathan, Shock Doctor and KT Tape, among others, has acquired the bike apparel brand Pearl Izumi from Shimano. USB is a portfolio company of Bregal Partners, a private equity firm. Pearl Izumi has been part of the Japanese Shimano company since 2008. ...
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News briefsStrellson launches exclusive off-bike capsule collection with Olympian Fabian Cancellara
The Swiss men’s fashion brand Strellson has announced a collaboration with two-time Olympic gold medalist and Swiss race bike legend Fabian Cancellara. Part of the partnership is a limited edition “off-bike” capsule collection. Cancellara and a design team at Strellson led by Marco Tomasi created a collection of thirteen fashionable ...
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News briefs100% appoints new global eyewear and snow team
The sports performance brand 100% has announced the appointment of a new leadership team to support the company’s accelerated growth in eyewear. In addition, the brand launched its first collection of snow products. Gwen van Lingen has joined 100% as vice-president of global marketing and sales for the eyewear and ...
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