Tour de France 2022 was a TV blockbuster in Europe


This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more