Product & Marketing

Tour de France 2022 was a TV blockbuster in Europe

2022-08-05T14:40:00

TourdeFrance

This year’s Tour de France, which ended on the Champs-Élysées in Paris on July 24, attracted the biggest TV audiences for European Broadcasting Union (EBU) countries overall, in terms of hours viewed, since 2015. The iconic cycling race racked up a total number of over 400 million hours viewed in ...

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