This month Decathlon is advertising its revised French loyalty program, Decat’Club, with a marketing campaign called “Coup de Projecteur,” which means something like “slide show” or “film showing.” Customers must sign up for a Decathlon account first, and any purchase made through the account will sign them up automatically for the program. There is no physical card. Otherwise, the sign-up web page is decatclub.decathlon.fr.
The idea is to encourage customers not only to make purchases but also to report on their exercise and partake in Decathlon’s social media. Customers can use the Decathlon Coach, Decathlon Activités or Decathlon Outdoor app, or such third-party apps as Polar, Fitbit and Garmin Health in conjunction with the Decathlon Hub to earn points. They can earn points also by reviewing products or services, making purchases in-store or online (Decathlon Shopping), purchasing “éco-conçu” (eco-designed) or second-hand products through Decathlon, or taking part in a Decathlon-organized or -sponsored event (such as World Clean Up Day). Points are redeemable through Decathlon or any nine partners: Alltricks, Trainme, Nextory, Skimium, Allcolibri, Cyclofix, Anybuddy, Foodette and Decathlon Travel.
