All Deckers Brands articles – Page 2
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Infographics & DataGlobal leaders in branded casual footwear 2022
Found out who were the leading casual footwear brands in 2022 in our latest graphic.
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ArticleChina’s ongoing Covid-19 restrictions may force brands to reconsider market strategy
With some in the Biden Administration hoping to stabilize U.S. relations with China in talks between the country’s leaders at the G20 Summit in Bali today, footwear companies are considering a multitude of hard options for the coming year with respect to their operations in the globe’s second-largest economy. Business ...
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ArticleDeckers: Hoka is more than a running brand
Deckers Brands believes its Hoka brand, already wildly successful, has plenty of upsides ahead as a head-to-toe brand serving running, trail and hiking consumers worldwide like rivals Salomon and VF Corp.’s North Face, and less like running-centric Brooks. “We are re-looking at our category approach,” proclaimed Dave Powers, president ...
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Infographics & DataAnnual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
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News briefsUgg brings first carbon neutral classic boot to market
Source: Ugg Deckers brand Ugg is launching its first Classic Mini Regenerate boot this fall, with model and land protector Quannah ChasingHorse to be the face of the advertising campaign. The new boot is crafted from Land to Market-certified sheepskin from Atkins Ranch, with an outsole from ...
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ArticleSporting goods industry stocks down in Q3
According to SGI Europe’s quarterly study of 40 select sporting goods industry stocks, the drop was less than in Q1 (-16.25%) and Q2 (-14.79%) but marked the third consecutive quarterly decline for the segment. But the results were mixed, as the stock prices of 19 companies – led by Xtep ...
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News briefsNFW Footwear Collective is growing
New Balance and Wolverine Worldwide have joined Natural Fiber Welding’s (NFW) Footwear Collective, a cooperative platform aiming to promote widespread adoption of low carbon, biobased materials from nutrients, which are safe to return to the earth at the end of a product’s life. Through the Footwear Collective, NFW and its ...
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Infographics & DataSporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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ArticleHoka hits new heights, aims for more
Deckers Brands is working to further enhance Hoka’s escalating sales trajectory and increase its brand awareness with a new “Fly Human, Fly” global marketing campaign, additional expansion outside the U.S. and a broader product reach that will tap into the trail, hike, walking, and lifestyle segments desired by key age ...
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News briefsHoka with new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefsDeckers appoints Angela Ogbechie to the new role of chief supply chain officer
Deckers Brands, the owner of Hoka, Teva and other brands, has announced the promotion of Angela Ogbechie to the newly created chief supply chain officer role, effective June 24. Ogbechie has held various operational roles at Deckers since 2008 and served most recently as senior vice-president of global operations and ...
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Infographics & DataSporting Goods Scorecard Q1 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
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ArticleDeckers’ revenues top $3 billion for first time, Hoka set to surpass $1 billion
In an exceptional display of corporate resilience and growth, Deckers has announced a record-breaking revenue topping $3 billion. In the spotlight is the Hoka brand, which has not only contributed significantly to this success but is also on track to surpass a significant milestone of $1 billion in sales.
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News briefsSanuk releases gender-neutral footwear collection in partnership with Pacific Pride Foundation
U.S. footwear company Sanuk, a division of Deckers Brands, announced the next version of its partnership with the Pacific Pride Foundation, the largest LGBTQ+ center between Los Angeles and San Francisco that works to create a thriving and visible LGBTQ+ community. Created in collaboration with artist and designer Maggie Johnson, ...
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ArticleDeckers sees 19-20% growth for its fiscal year
Deckers Brands, the parent company of Ugg, Hokaand other brands, is currently forecasting revenues of $3.03-3.06 billion for the full financial year ending March 31, indicating a growth of between 19 and 20 percent. It expects to book a gross margin of less than 51.5 percent for the year, leading ...
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ArticleHoka drives Deckers’ growth in Q1, overtaking Ugg
Deckers Brands reported a first-quarter revenue increase of 78.2 percent to $504.7 million, leading to net earnings of $51.5 million against a loss of $6.9 million for the same period of last year. The company has raised its outlook and now expects net earnings of around $415 million for the ...
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ArticleSports and outdoor brands emerge as circularity champions
Sports and outdoor brands are among the companies that have made the most progress toward circularity, a new report from Textile Exchange suggests. According to the study, titled “Material Change Insights Report,” the circularity score of Outdoor/Sports companies increased by 57 percent in 2020, as compared to an average increase ...
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ArticleHoka’s 52.1% increase helps lift Deckers’ sales
Deckers Brands’ sales surged in the third financial quarter ended Dec. 31, 2020, boosted by demand for Ugg and the continued global expansion of Hoka One One. Despite headwinds from Covid-19, the group’s sales progressed by 14.8 percent from the same period last year to a record $1,078 million, with ...
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Article
Deckers Brands highlights CSR goals and achievements in a new report
Deckers Brands has released its Creating Change FY20 Corporate Responsibility and Sustainability Report, in which the group highlights its achievements toward its sustainable development goals during the reporting year from Apr. 1, 2019 to March 31, 2020. Deckers owns a portfolio of footwear, apparel and accessories brands for casual lifestyle ...
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ArticleHoka’s momentum shows no signs of slowing
Once again Hoka One One posted very strong results, helping Deckers Brands grow in its second fiscal quarter ended on June 30. Despite headwinds from Covid-19, the group’s sales progressed by 15.0 percent from the same period last year to reach a new quarterly record of $623.5 million, with ...
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