All Deckers Brands articles
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ArticleDeckers grows 9% in Q2 as Hoka outperforms Ugg
Deckers Q2 revenue up 9 percent to $1.43 billion, driven by Hoka growth and global expansion.
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AnalysisExecutive pay rebounds across vendors in 2024
Vendor executive pay grew 13 percent in 2024, led by a 24 percent rebound in CEO packages, while CFO pay edged up 5%.
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleNew running brand collaboration set to follow Puma x Saysky tie-up
Hoka has unveiled a collaboration with Swedish running label Unna on a limited-edition reimagining of the Speedgoat 2.
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News briefsHoka opens first German flagship store
The US performance footwear brand has entered the German retail market with a Berlin flagship location designed to blend innovation and community.
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News briefsHoka’s new global campaign is all about community
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
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Infographics & DataFull list: Global sporting goods industry stock market performers 2024
How did the sporting goods industry do in 2024? Download our list of the 85 stock-listed sporting goods companies and their results from last year.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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AnalysisVendor executive compensation fell 24% in 2023
Who in the sporting goods industry earned the best salary in 2023? Get the figures from our summary.
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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ArticleHoka continues to shine and makes Deckers raise guidance in better-than-expected Q2
Deckers raises its sales and earnings guidance for the full fiscal year as the growth of its Hoka brand continues to accelerate.
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ArticleDeckers divests Sanuk
Canadian athleisure brand Lolë bought the footwear brand for an undisclosed sum and announced Katie Pruitt as its new GM.
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News briefsDeckers Brands promotes Marco Ellerker to executive role
Deckers Brands continues its internal restructuring, appointing Marco Ellerker to a key leadership role, marking the company’s second internal promotion in recent months. Ellerker, who has held various operational positions within Deckers since 2017, steps into his new role as President of Global Marketplace. His appointment follows the earlier announcement ...
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News briefsDeckers reveals new sneaker brand
Ahnu, a brand new division of Deckers Brands, entered the market with the launch of its debut capsule, featuring the Sequence 1 sneaker. Ahnu’s goal is to create timeless designs for all-day wear, and it wants to appeal to individuals who embrace an active lifestyle. Dave Powers, President and CEO ...
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Infographics & DataFull list: Global sporting goods industry stock market performers 2023
How did the sporting goods industry do in 2023? Download our list of the 86 stock-listed sporting goods companies and their results from last year.
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News briefsHoka names President, setting course for growth and innovation
Hoka, a footwear brand within Deckers Brands, has appointed Robin Green as its new President, with immediate effect. Green is bringing to Hoka’s executive team a wealth of experience from her recent role as Global Vice President of men’s running and fitness at Nike. Reporting directly to Dave Powers, CEO ...
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ArticleDeckers raises FY guidance, sets CEO succession plan after strong results
Bolstered by strong Q3 gains in the DTC channel, Deckers Brands has reported 35 percent operating income growth, 16 percent revenue expansion on a reported basis, and a 570-basis-point increase in gross margin for the period ended Dec. 31. With the strong results, the Ugg and Hoka parent raised its ...
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News briefsUgg expands sustainability-oriented Regenerate collection
California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...
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ArticleDeckers publishes latest ESG report
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
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ArticleDeckers raises full-year guidance again on continued strength from Hoka, Ugg gains
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
