All Dickies articles
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News briefsNew global marketing head at Dickies
Dickies, a VF Corp. brand, appointed Denise Anderson as VP, Global Marketing. Anderson joins from another VF Corp. brand, Smartwool, where she has spent the last 9 years in varying marketing and creative roles, including the last 4 years leading Global Brand Marketing and Creative Design. She has over 20 ...
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ArticleThe North Face, EMEA stronger in “challenging” VF quarter
VF Corp. may not look the same in thee future. As they report disappointing Q3 results, the company has inititated a “strategic review of its brand assets”.
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ArticleVF Corp. slashes FY revenue guidance, reports wider Q1 loss
VF Corp., the parent of The North Face (TNF) and Vans, welcomed its new President and CEO Bracken Darrell, 12 days on the job, to his first results call by reporting a Q1 loss of $57.4 million against a loss of $55.96 million in the year-ago period on an 8 ...
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News briefsVF promotes Andreas Olsson to VP and GM EMEA for Vans brand
Source: VF Corp. Andreas Olsson VF Corp. has announced the promotion of Andreas Olsson, current Vice President of Sales at Vans for the Europe, Middle East and Africa (EMEA) region, to VP and General Manager Vans EMEA. Olsson previously held a variety of roles at Vans and ...
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ArticleLogitech CEO takes over vacant leadership position at VF
Source: VF Corp. Bracken Darrell Some 7 months after Steve Rendle decided to retire from the company after more than five years as Chairman, President and Chief Executive Officer and nearly 25 years of service, VF Corp – owner of Vans, The North Face, Timberland and Dickies, ...
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ArticleVF Corp. has a “realistic” turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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ArticleVF reshuffles management of Dickies, Altra, Smartwool and Icebreaker
Denver-based VF Corporation has announced executive changes at four of its emerging brands – Dickies, Altra, Smartwool and Icebreaker – effective immediately. Dalhausser: From Altra to Dickies Todd Dalhausser has been named global brand president of Dickies. He will report to VF’s interim president & CEO Benno Dorer and will ...
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ArticleVF Corp. takes action to improve performance, divesting pack brands
VF Corp. is vowing to take all necessary actions to improve its operating performance heading into its FY24
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News briefsVF Corp. opens regional office and new design center in Tokyo
VF Corp. has announced the launch of the Tokyo Design Collective (TDC) and new regional office in Tokyo’s Harajuku district. The office will be home to the new TDC team, whose mission is “to reinforce VF’s commitment to infusing aspirational Japanese product design and craftsmanship into its iconic global brands.” ...
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News briefsDickies appoints new global creative director
Dickies, the performance workwear brand of VF Corp., has hired Matt Lambert as its new global creative director, effective July 11. Lambert most recently worked with Backcountry, leading the company’s creative efforts. Previously, he spent eight years at Nike in various marketing roles, including in Shanghai.
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ArticleVF Corp going strong despite slowdown in Q4 sales due to China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
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News briefs
Dickies teams up with Jamie Foy for skateboarding apparel
Dickies, the workwear brand of VF Corp., is going lifestyle. The 99-year-old-brand has announced the launch of an exclusive signature collection with Jamie Foy, a professional skateboarder and Dickies Skateboarding team rider. The Dickies x Jamie Foy Pro Collection marks the debut of the brand’s first global skateboarding signature apparel ...
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News briefs
VF divests its occupational workwear operations
Completing a divestiture process that began in January 2020, VF Corp. has sold the occupational workwear portion of its Work segment to a subsidiary of Redwood Capital Investments for a yet undisclosed price. The deal should be closed during VF’s present quarter, which ends on June 30. The group is ...
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News briefs
VF changes its management in EMEA
VF Corp. has announced several changes to its management for the EMEA region. Andreas Olsson has switched from VF’s director of group digital accounts to regional general manager of Dickies EMEA. He has been with VF since 2009, working in sales and marketing for Vans and The North Face. He ...
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ArticleVF expects some improvement in the second quarter
Despite posting steep declines in revenues and earnings for its first quarter ended on June 30, the management of VF Corp. insisted that the company is in a strong position to get through the coronavirus pandemic because of its “financial and operational rigor” and the progress it has made in ...
