VF Corp. has announced the launch of the Tokyo Design Collective (TDC) and new regional office in Tokyo’s Harajuku district. The office will be home to the new TDC team, whose mission is “to reinforce VF’s commitment to infusing aspirational Japanese product design and craftsmanship into its iconic global brands.” It will also serve as the new home for VF’s Timberland, Vans and Dickies brands in Japan.
The TDC will leverage the expertise of an in-house design team as well as a network of freelance designers, artists and Japanese brands. Furthermore, through a “Design in Residence” program, the TDC will welcome designers from VF’s global brands to work and co-create together, as “a global incubator for talent and inspiration,” VF said. The Harajuku district in Shibuya, Tokyo, is internationally renowned for its colorful street art and youth fashion and as a hub for Japanese streetwear culture.
VF Corp. is also the owner of The North Face, Eastpak, Napapijri and other brands.
