All DTC & E-Commerce articles – Page 3

C-Suite Interview

Private Sport Shop and SportPursuit merge to form Sportscape Group

2022-06-27T07:53:00Z

CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.

Infographics & Data

Amazon the major channel for german sporting goods consumers

2021-06-24T06:49:00Z

Amazon is the major purchasing channel for german sporting goods consumers. This is an extract of the research study ”The sports brands winning the online race in Germany” in which we analysed 60 leading sports brands in Germany and conducted a survey with 3.000 consumers in Germany.

Infographics & Data

Infographic Adidas - Improving Business Mix

2021-03-11T16:37:00Z

This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.

Infographics & Data

Brand value of the top 10 apparel brands worldwide in 2020

2020-12-17T16:50:00Z

This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.

Infographics & Data

How Adidas is driving channel shift to DTC

2020-11-12T14:06:00Z

This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.

Article

Digital-driven Nike gains market shares in Europe

2019-12-24T00:00:00Z

As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...