All DTC & E-Commerce articles – Page 3
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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News briefsHohenstein invests €1.3 million in AI-startup Sizekick
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, has invested €1.3 million in Sizekick, a Munich-based software-as-a-service (SaaS) startup founded in the summer of 2022. Hohenstein’s investment is intended to enable the product launch in 2023. Sizekick’s software is designed to help online shoppers find ...
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ArticleAmazon Marketplace reports significant growth in Germany
According to Amazon, small and medium-sized retailers in Germany sold around 750 million products via Amazon Marketplace in 2021. With a population of around 83 million people, that would amount to almost ten products per person. In 2020, the figure was still around 100 million products lower. According to Amazon’s ...
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News briefsAlibaba’s Tmall Luxury Pavilion enhances metaverse experience
Tmall Luxury Pavilion, the Alibaba luxury shopping platform, introduced a so-called Meta Pass and hosted an augmented reality fashion show in Shanghai. As Alibaba reported, Luxury executives tried on AR glasses, held a virtual item (such as a digital luxury bag), and placed it in a gift box. When they ...
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ArticleCross-border commerce publishes first online retail ranking
Providing an overview of the European fashion retail market in 2021, Cross-Border Commerce Europe has published a ranking of fashion retail online.
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SponsoredEnhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout-based loyalty solution.
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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ArticleGoogle installs seamless shopping with new Shopify tool on Youtube
By installing a new Shopify connection on Youtube, the internet company is expanding the business opportunities for content creators, like influencers and brands. Up to now, Youtube creators were able to promote and sell products in live videos on Youtube – but for the purchase transaction, a change of platforms ...
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ArticleRussia sees hike in online sales of sporting goods as fears rise over counterfeits
Russia’s largest online retailers have registered booming demand for sporting goods in the first half of 2022. Learn about the details.
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![SebastienRohart(left)_AdamPikett(right)[84]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/8/9/5/16895_sebastienrohartleft_adampikettright84_1804.jpg)
C-Suite InterviewPrivate Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
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Infographics & DataAmazon the major channel for german sporting goods consumers
Amazon is the major purchasing channel for german sporting goods consumers. This is an extract of the research study ”The sports brands winning the online race in Germany” in which we analysed 60 leading sports brands in Germany and conducted a survey with 3.000 consumers in Germany.
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Infographics & DataInfographic Adidas - Improving Business Mix
This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.
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Infographics & DataBrand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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ArticleDigital-driven Nike gains market shares in Europe
As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...
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