All DTC & E-Commerce articles – Page 2
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C-Suite InterviewMammut CEO: “We don’t want to give up our roots”
Its popularity within the gorpcore movement will not influence the direction of Mammut, says CEO Heiko Schäfer: “We are not a fashion brand.”
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C-Suite InterviewCarla Murphy: “Adidas Terrex brings a new narrative to the industry”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
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News briefsCanada Goose to open stores in Australia
Canada Goose is entering Australia in partnership with the Australian retail group Brand Collective, with plans to open stores in Melbourne and Sydney later this year. The partnership with Brand Collective is the company’s first foray into the luxury market. In addition, Canada Goose will establish an e-commerce platform and ...
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C-Suite InterviewCorinne Gensollen: Intersport is “entering a new era”
With more details of its “Grow Together Faster” plan released, we speak to Chair of Intersport International Corporation Corinne Gensollen
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ArticleHoka sales up 20% in FY24, further supporting Deckers’ growth
Deckers Brands expects Hoka will continue to lead sales growth in the current financial year, forecasting the brand will see a 20 percent increase in its top line after a 58.5 percent jump in the financial year that ended March 31. The majority of Hoka’s growth is expected to come ...
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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News briefsDecathlon Sports Marketplace cooperates with Puma
At the end of 2020, Decathlon opened its website to other brands. The new online business model, “Decathlon Sports Marketplace,” has since offered brands and partners the opportunity to add their products online to Decathlon’s existing retail offering. In doing so, Decathlon aims not only to offer its partners a ...
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News briefseBay launches a “certified by brand” program
eBay has announced the launch of a new “Certified by Brand” program for brands and buyers located in the US, partnering directly with brands to scale their presence in the secondary market. Through the program, new, certified pre-owned, limited-edition or exclusive-only-on-eBay inventory will be available. The move is designed to ...
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News briefsAdidas' new concept for Canadian outlet stores
Adidas has developed a new store concept to be rolled out in Canada, according to Retail Insider. “The Pulse” concept will be the German brand’s “premium factory outlet concept for the foreseeable future,” as vice president of retail for Canada Lesley Hawkins told the publication. The design is to include ...
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Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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News briefsGerman Football Association and Fanatics expand and extend their partnership
The Deutsche Fußball Liga (DFB) and sports e-commerce giant Fanatics have announced a long-term extension to their existing omnichannel retail partnership. The expanded and extended partnership, encompassing both UEFA Euro 2024 in Germany and the 2026 FIFA World Cup, will see Fanatics retain exclusive global e-commerce rights with the DFB ...
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News briefsThe Athlete’s Foot acquires Sneakers Market S.A. in Greece
Lifestyle and footwear retailer The Athlete’s Foot (TAF) has closed the acquisition of Sneakers Market SA, a subsidiary of Fourlis Group that operates TAF stores in Greece. The deal follows the takeover of TAF globally by Arklyz Group in 2021 and marks the beginning of a new strategic direction for ...
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News briefsInternet spending continues to grow in the EU
In 2022, 91 percent of people aged 16 to 74 in the European Union used the Internet, according to data from the latest annual survey on the use of ICT in households and by individuals, released by Eurostat. The proportion of e-shoppers jumped from 55 percent in 2012 to 75 ...
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News briefsZalando announces new basic fee and marketplace commission increase
According to information from various media for online retailers, Zalando will soon be introducing a new fee schedule. Previously, the Zalando platform only charged commissions for successful sales. As of July 1, Zalando is implementing a basic fee of €480 per year for its marketplace. The basic fee applies both ...
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in Q3 beat expectations for top line
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ArticleUnderstanding the GPSR and what it could mean for EU businesses
Have you heard of the GPSR and do you know what it means for businesses in the EU? We explain the main points every brand needs to know
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Infographics & DataConversion rate of e-com shopping sites by segment, Q4
See the conversion rates of various e-com segments in Q4, including four sporting apparel and footwear categories, in our graphic.
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AnalysisDigital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
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