All DTC & E-Commerce articles – Page 2
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Case StudyHow fostering a community brought success for Alpkit
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
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Infographics & DataChinese consumer preferences
McKinsey sees a Chinese market with “robust underlying demand.” But what leads to consumers’ preference for local over international brands?
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Infographics & DataCanada Goose’s DTC growth plan
Canada Goose’s 5-year goals announced in February aim to increase DTC penetration. We look at a breakdown of the luxury brand’s own figures.
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News briefsGerman Football Association and Fanatics expand and extend their partnership
The Deutsche Fußball Liga (DFB) and sports e-commerce giant Fanatics have announced a long-term extension to their existing omnichannel retail partnership. The expanded and extended partnership, encompassing both UEFA Euro 2024 in Germany and the 2026 FIFA World Cup, will see Fanatics retain exclusive global e-commerce rights with the DFB ...
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News briefsThe Athlete’s Foot acquires Sneakers Market S.A. in Greece
Lifestyle and footwear retailer The Athlete’s Foot (TAF) has closed the acquisition of Sneakers Market SA, a subsidiary of Fourlis Group that operates TAF stores in Greece. The deal follows the takeover of TAF globally by Arklyz Group in 2021 and marks the beginning of a new strategic direction for ...
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News briefsInternet spending continues to grow in the EU
In 2022, 91 percent of people aged 16 to 74 in the European Union used the Internet, according to data from the latest annual survey on the use of ICT in households and by individuals, released by Eurostat. The proportion of e-shoppers jumped from 55 percent in 2012 to 75 ...
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News briefsZalando announces new basic fee and marketplace commission increase
According to information from various media for online retailers, Zalando will soon be introducing a new fee schedule. Previously, the Zalando platform only charged commissions for successful sales. As of July 1, Zalando is implementing a basic fee of €480 per year for its marketplace. The basic fee applies both ...
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ArticleDeckers raises sales and earnings guidance after better-than-expected Q3
Deckers Brands raised its sales and earnings guidance for the full financial year after revenues in Q3 beat expectations for top line
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ArticleUnderstanding the GPSR and what it could mean for EU businesses
Have you heard of the GPSR and do you know what it means for businesses in the EU? We explain the main points every brand needs to know
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Infographics & DataConversion rate of e-com shopping sites by segment, Q4
See the conversion rates of various e-com segments in Q4, including four sporting apparel and footwear categories, in our graphic.
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AnalysisDigital Payments and e-wallets: An overview about PayPal and co
PayPal appears to be far and away the West’s top provider of e-wallets. How did this come about, who are the competitors and what is the situation in other parts of the world?
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News briefsYouTube expands e-commerce features
YouTube is to introduce shopping features to its video feature “Shorts” service, according to Reuters. The streaming service is also testing new commission schemes for influencers who sell products through links in videos. The feature is initially being tested with eligible creators in the U.S. and will allow them to ...
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News briefsHohenstein invests €1.3 million in AI-startup Sizekick
Hohenstein, a German provider of textile testing and a founding member of Oeko-Tex, has invested €1.3 million in Sizekick, a Munich-based software-as-a-service (SaaS) startup founded in the summer of 2022. Hohenstein’s investment is intended to enable the product launch in 2023. Sizekick’s software is designed to help online shoppers find ...
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ArticleAmazon Marketplace reports significant growth in Germany
According to Amazon, small and medium-sized retailers in Germany sold around 750 million products via Amazon Marketplace in 2021. With a population of around 83 million people, that would amount to almost ten products per person. In 2020, the figure was still around 100 million products lower. According to Amazon’s ...
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News briefsAlibaba’s Tmall Luxury Pavilion enhances metaverse experience
Tmall Luxury Pavilion, the Alibaba luxury shopping platform, introduced a so-called Meta Pass and hosted an augmented reality fashion show in Shanghai. As Alibaba reported, Luxury executives tried on AR glasses, held a virtual item (such as a digital luxury bag), and placed it in a gift box. When they ...
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ArticleCross-border commerce publishes first online retail ranking
Providing an overview of the European fashion retail market in 2021, Cross-Border Commerce Europe has published a ranking of fashion retail online.
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SponsoredEnhance customer experience with a workout-based loyalty solution
How Stready’s loyalty solution supercharges engagement, loyalty and data with a workout-based loyalty solution.
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News briefsInstagram changes e-commerce strategy step by step
Meta, the parent company of Instagram and Facebook, has announced another change to Instagram’s e-commerce options. According to an internal memo quoted by The Information, it plans to remove the platform’s “Shopping” page due to “shifts in company priorities.” Instagram plans to pivot toward a less personalized version of the ...
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ArticleGoogle installs seamless shopping with new Shopify tool on Youtube
By installing a new Shopify connection on Youtube, the internet company is expanding the business opportunities for content creators, like influencers and brands. Up to now, Youtube creators were able to promote and sell products in live videos on Youtube – but for the purchase transaction, a change of platforms ...
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ArticleRussia sees hike in online sales of sporting goods as fears rise over counterfeits
Russia’s largest online retailers have registered booming demand for sporting goods in the first half of 2022. Learn about the details.
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