Wouldn’t it be great if someone would set up a truly international e-commerce platform specifically focused on the sale of sports products? The highly concentrated luxury goods sector, which is about just as big as the sporting goods sector on a global basis, already has one, called Farfetch. We find it interesting that two of the three major luxury goods groups, Richemont and Kering, have invested in a strategic alliance with the Alibaba Group to help Farfetch to take a larger share of the big Chinese luxury goods market, the second-largest one in the world after the U.S., and one the major sports brands achieve their highest profit margins. See an article on this in a sister publication of ours on the non-athletic footwear sector, Shoe Intelligence.

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