DTC & E-Commerce

Puma’s gains from Singles’ Day rise by 50%

2020-11-16T18:23:00

Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...

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