All EOC articles
-
ArticleJosee Larocque, Elevate Outdoor Collective: “Be proud and optimistic about that future!”
Josee Larocque has taken over the reins at Elevate Outdoor Collective in turbulent times - but is firmly convinced that the winter and outdoor sports market will recover.
-
News briefsK2 Sports Europe GmbH is renamed EOC Europe GmbH
K2 Sports Europe GmbH has announced that it is officially renamed EOC Europe GmbH.
-
ArticleElevate Outdoor Collective promotes COO to CEO
EOC promoted Josée Larocque to CEO, marking a leadership shift aimed at driving innovation and global growth initiatives.
-
ArticleEOC launches Collective Progress Initiative, aiming to achieve net zero by 2050
With the launch of the Collective Progress Initiative, Elevate Outdoor Collective’s (EOC) global brands – K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – are working hand-in-hand to eliminate waste and maximize the recyclability and ...
-
ArticleElevate Outdoor Collective fills further key positions
Elevate Outdoor Collective (EOC) announced some new additions and changes to its team around the group’s 12 brands (K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, BCA, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates). The first set of staff changes have been made in ...
-
News briefsElevate Outdoor Collective with new distribution in Spain and Norway
As part of the realignment and unification of the distribution structure of Elevate Outdoor Collective (EOC), the group – which includes the brands K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe Co, Tubbs Snowshoes, Madshus and K2 Skates – has now decided ...
-
News briefsEuropean Refugee Team to compete at European Games in Poland
A European Olympic Committee (EOC) Refugee Team will compete at the upcoming Kraków-Małopolska 2023 European Games later this year due to a joint effort between the EOC and the Olympic Refuge Foundation (ORF). It will be the first time such a team competes in continental Games. The team is set ...
-
News briefsMore new staff at Elevate Outdoor Collective
Source: EOC Susanne von Hoermann After the rebranding of the group and several executive changes in 2022, Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is heading into ...
-
News briefsExecutive changes continue at Elevate Outdoor
Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is promoting Dagmar Ruthert to director of sales for the European market. She will be reworking both customer service (to refocus it on ...
