Wolverine World Wide, Inc. announced that it has appointed Christopher Hufnagel, current President of Wolverine, as President, Chief Executive Officer, and member of the Board of Directors, effective immediately. He succeeds Brendan Hoffman, who is no longer with the company.
Hufnagel joined Wolverine Worldwide in 2008 and has served in leadership roles across the organization. Before his appointment as President in May 2023, he was President of the company’s Active Group with responsibility for Merrell, Saucony, Chaco, the Kids Group, and Global Licensing. He has also served as Wolverine Worldwide’s Global Brand President of Merrell and Global Brand President of CAT Footwear. In earlier roles at the company, he was President of DTC and Senior Vice President of Strategy.
Prior to joining Wolverine Worldwide, Hufnagel held senior leadership roles at Under Armour, Gap, and Abercrombie and Fitch.
Tom Long, Chairman of the Board of Directors said: “Chris has a demonstrated track record of successfully building global brands, and he has a deep understanding of the Company, our people, and our priorities. We are confident in the company’s overarching strategy, and in Chris and the team’s ability to execute it with substantially enhanced urgency and boldness.”
Said Hufnagel: “I am honored to step in as CEO at this critical moment for the Company […] I have had the privilege of working with many teams across this organization over the past 15 years, and we have what it takes to build a stronger, more resilient company. I look forward to working with the entire team to continue to improve profitability, generate growth, and create shareholder value.”
