All Saucony articles

  • News briefs

    Saucony introduces a versatile sports shoe


    Saucony has unveiled the all-new Freedom 4 , a versatile shoe that can be used for running, the gym and all-day casualwear. Borrowing from the brand’s Endorphin Collection, the new version of the Freedom has been updated with PWRRUN PB, an ultralight PEBA cushioning. The shoe’s base has been ...

  • News briefs

    Saucony partners with a British charity, GoodGym


    Saucony and GoodGym , a British charity, have announced a new partnership that will make the brand the exclusive apparel and running footwear partner of GoodGym for the next two years. Headquartered in London, GoodGym combines regular exercise with helping communities. Its group of runners walk, run or cycle ...

  • News briefs

    Saucony appoints Fábio Tambosi as chief marketing officer


    Saucony has announced the appointment of Fábio Tambosi as its new chief marketing officer, effective immediately. Tambosi has more than 18 years of experience in global brand-building, most recently serving as Adidas ’ global head of brand, planning and activation for its Sports Performance categories. Prior to Adidas, ...

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    Saucony launches its first 100% natural sneaker


    Saucony has introduced the Jazz Court RFG , a sneaker that contains zero plastic and was made using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It is the brand’s first 100 percent sustainable sneaker. The acronym “RFG” stands for “Run for Good,” Saucony’s ethos ...

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    Saucony takes charge of its Iberian distribution


    Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine -owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed ...


    Wolverine’s online sales jump by 96%


    Wolverine Worldwide posted better-than-expected sales in the second quarter, as the impact of the coronavirus-related retail lockdown was partly offset by a growth of 96 percent in the group’s own e-commerce operations, representing more than 40 percent of revenues during the period. Merrell , Saucony and work footwear ...

  • News briefs

    Chillos to launch a slide model for Saucony’s Endorphin Collection


    Back in April, Saucony introduced the Endorphin Collection , a range of running shoes that comprises the Speed and Shift models as well as the the brand’s “fastest shoe ever,” a carbon-plated racing flat called the Endorphin Pro . Now another brand owned by Wolverine Worldwide , ...

  • News briefs

    Saucony opens a store in Shanghai


    Saucony has inaugurated a store in Shanghai, at Super Brand Mall, in collaboration with its local partner Xtep . The 122-year-old running shoe brand plans to open brick-and-mortar stores in other Chinese cities.


    Chemicals and coronavirus weigh on Wolverine’s results


    (OIC) The group’s two biggest footwear brands, Merrell and Sperry , helped Wolverine Worldwide finish the last year on a high in terms of revenues, with both of them scoring growth in the mid-teens for the fourth quarter ended on Dec. 28. The company also benefited from ...