Puma has promoted two executives to its board of management, effective June 1, to oversee the company’s finances and sales. Taking the place of Michael Lämmermann, Hubert Hinterseher has been promoted to the role of chief financial officer. Lämmermann, 59, has decided to retire after 28 years with the company and eight years as its CFO. He has agreed to stay on as an adviser until the end of the year to ensure a smooth transition.

In his new position, Hinterseher will be responsible for finance, legal affairs, IT and business solutions. The 42-year-old manager has been with Puma for 16 years, starting as international controller in 2005 and heading up the financial controlling department since 2009. Before joining Puma, he worked in the controlling department of Escada.

In a simultaneous move, Arne Freundt, 41, will assume the role of chief commercial officer on June 1, taking charge of sales, retail, e-commerce and logistics. He has been with Puma since 2011, starting as global director of strategy and taking charge four years later of Puma’s global direct-to-consumer business. He became regional general manager for Europe, the Middle East and Africa (EMEA) in 2019. Prior to joining Puma, Freundt worked at Siemens Management Consulting in Munich, leading projects in Europe, the U.S., China and India.

The other two members of the board of management are still its CEO, Bjørn Gulden, who oversees product and marketing, and the company’s chief sourcing officer, Anne-Laure Descours, responsible for sourcing and development.

Hubert Hinterseher and Arne Freundt

Hubert Hinterseher and Arne Freundt