Financial reporting

Entering new markets, Champion could become a $3.2 bn brand

By Eugenio Di Maria 2022-02-07T18:00:00

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Champion plans to enter new regions, including several key new markets in Eastern Europe and the Middle East, contributing to a new forecast from parent company Hanesbrands that the brand will reach $3.2 billion in annual sales by 2024, above the $3.0 billion target it projected last May.

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