Sales grew by 21.8 percent to €466 million in 2021 for the Tecnica Group, leading to a 40 percent improvement in operating earnings (Ebitda) to €77 million for the year, despite adverse factors like the Covid-19 epidemic, higher prices for raw materials, which were said to have been in limited supply, as well as for energy and transportation. The group’s results were even better than in 2019: revenues and Ebitda were up by 9.8 percent and by 55 percent, respectively, compared to two years earlier.
The brand portfolio of the private Italian group includes Blizzard, Lowa, Moon Boot, Nordica, Rollerblade and Tecnica. Last year, 80 percent of its total revenues came from footwear, 30 percent from winter sports products and the remaining 10 percent from in-line skates.
We were unable to determine the development of each of the three segments by the time of going to press. No mention was made of logistics issues, probably because the bulk of the company’s products are made in Europe.
The company stressed that its strong international presence in more than 80 countries had been a major growth driver. It noted that its total sales in the U.S. reached €120 million last year, growing by 32.5 percent compared to 2020 and by 41 percent from 2019. In Germany, sales of €107 million were 16.8 percent higher than in 2020 and 10 percent higher than in 2019.
Alberto Zanatta, chairman of the group, mentioned certain important “hurdles” for the current financial year: “First of all, the dramatic and deeply upsetting events surrounding the Russian-Ukrainian conflict and the ongoing challenging macroeconomic conditions. However,” he added, “we aim to continue to grow, mainly through relentless R&D efforts, coupled with the utmost focus on environmental and social issues.”
The day-to-day management of the group has been handled since last May by Giovanni Zoppas, who returned to Tecnica as CEO and general manager after a stint in the high-end segment of the eyewear sector.
