All Fischer articles
-
ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
-
ArticleFour brands present ski boots with Boa Fit System
Source: Tom Klocker / Boa Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test ...
-
ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
-
Infographics & DataBrand standings at the end of the FIS 2022/23 season
To mark the end of the ski season, we’re sharing the brand standings of the FIS Alpine 2022/23 competition and discuss why brands sponsor winter sports.
-
News briefsTyrolia with new director global sales and marketing for Head/Tyrolia bindings
Source: Tyrolia Horst Tschida Tyrolia has said goodbye to its longstanding employee Robert Stanzl, who has retired from his role as director of global sales and marketing for Head/Tyrolia alpine bindings after 45 years with the company. His successor – also a Tyrolia veteran with an 18-year-long ...
-
News briefsFischer plant in Ukraine reportedly continues to operate
According to an online report by Italian trade publication Outdoor Magazine, the ski manufacturing facility in Mukachevo, Ukraine, is continuing operations during the country’s conflict with Russia, although with some limitations due to the current situation. The plant, owned by Austrian company Fischer Sports, produces skis and snowboards for its ...
-
ArticleWinter Olympics may revive a languishing ski market in China
The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...
-
News briefs
Fischer to sponsor the Nordenskiöldsloppet
The Fischer ski brand has become a sponsor, along with Red Bull, for the Nordenskiöldsloppet, for the longest cross-country ski race in the world, which is set to start on March 27 in a reindeer breeding area at Jokkmokk, in the Sami region of northern Sweden, above the Arctic Circle. ...
