All fitness & wearables articles – Page 5
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News briefsNike sued over “pocket bra” design
A Florida-based company is suing Nike for allegedly using its invention of a sports “pocket bra” in Nike’s athletic bras without permission. The Pocket Bra is a sports bra that features built-in pockets where women can keep their belongings during physical activity. SherryWear LLC, headquartered in Vero Beach, claims in ...
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News briefsUYN aiming for a post-synthetic future in technical clothing
As part of the “Plastic free” July, Italian technical sportswear brand UYN has unveiled a technical shirt made entirely of bio-based fibers. The special edition Reinvented bio-shirt is made with a mix of organic-based fibers that can replace traditional synthetics derived from fossil fuels and still allow for breathability and ...
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News briefsLiverpool FC and Peloton announce multi-year deal
Premier League club Liverpool FC has agreed a unique multi-year partnership with Peloton. The agreement, which makes Peloton the club’s first-ever digital fitness partner, includes both the club’s men’s and women’s teams. Liverpool FC and Peloton will team up to provide exclusive club-branded content on the Peloton platform. In addition, ...
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ArticleXponential signs Club Pilates master franchisee in France
Xponential Fitness, a California-based international franchisor of boutique fitness brands, has signed a master franchisee agreement in France for its Club Pilates brand, marking its 19th international country outside of North America. The agreement, signed with TCMP Fitness and partners Susan and Chris Fichaud, gives the master franchisee the ability ...
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News briefsPrecor and Stages Cycling announce global distribution partnership
Precor, a wholly owned subsidiary of Peloton, and Stages Cycling, a U.S. manufacturer of commercial indoor bicycles, power meters and cycling computers, announced that they intend to enter into a “strategic global distribution agreement that will expand the availability and reach of Stages Cycling products to new markets and customers.” ...
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News briefsNew CEO for Casall
Habit.se reports that Carl-Fredrik Surtevall has been named the new CEO of Swedish fitness and yoga apparel brand Casall, after Nanna Hedlund announced her retirement at the end of April. Surtevall is the son of the company’s founder and owner, Carl-Axel Surtevall. Hedlund left Casall after three years to take ...
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News briefsWattbike takes part in cycling event at first Olympic Esports Series
Wattbike, the U.K.-based specialist in indoor bikes, supported the cycling event at the first-ever Olympic Esports Series (OES), which took place in Singapore on June 22-25. The cycling event was held on June 23 as a team event over six different races, with players scoring points for their teams depending ...
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News briefsLululemon reportedly struggling to find a buyer for Mirror
Lululemon is trying to sell its Mirror fitness product but cannot find a buyer, despite cutting its value by nearly 90 percent, the New York Post has reported. A recent filing showed that Lululemon valued Mirror at just $58 million, although the athletic apparel company paid $500 million for the ...
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News briefsGymshark’s CCO to leave the company
“We don’t normally do public goodbyes, but sometimes it’s the right thing to do.” That’s the opening line of a LinkedIn post by U.K. sportswear brand Gymshark announcing the departure of its Chief Commercial Officer, Niran Chana, after more than eight years with the company and four years in the ...
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News briefsNike Well Collective vision commits to support the holistic notion of wellness
Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life. Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built ...
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News briefsFoundation Wellness acquires Currex
Foundation Wellness, a U.S. manufacturer of insoles and orthotics under several different brands, has acquired Currex, a German brand of insoles designed for athletes and active people. According to the company, Currex is the leading brand in running retail in the U.S. and Germany. With this acquisition, Foundation Wellness expands ...
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News briefsAdidas launches Move For The Planet initiative in June
Source: Adidas Adidas has introduced Move For The Planet, a new global initiative to encourage people to turn their activities into actions. The company is committed to donating €1 to Common Goal for every 10 minutes of activity recorded on the Adidas Running App across 34 sports ...
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ArticleCost-cutting helps Nautilus reduce Q4 operating loss
Aiming to strengthen its financial footing and return to profitable growth in FY24, Nautilus lowered its Q4 operating loss by 20 percent to a loss of $17.5 million versus a loss of $21.9 million through numerous cost-cutting measures in recent months. These actions included reducing its workforce by 15 percent ...
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ArticlePeloton starts "next chapter" with brand and app relaunch
After teasing details in its Q3 financial release, on May 23, Peloton initiated a complete relaunch of its brand in all of its five global markets. Peloton calls this the “next chapter,” in which the company moves away from the perception of an at-home trainer “to reflect everything Peloton has ...
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News briefsNike partners with Strava
Nike is partnering with Strava, the subscription platform for connected fitness, in a pilot program to extend fitness services to more people. Starting in June, the users of the Nike Run Club and Nike Training Club apps will be able to seamlessly upload their activity into Strava to share with ...
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ArticleWahoo founder buys fitness company back from banks
Facing a liquidity shortage and the possibility of default, the U.S. training equipment manufacturer Wahoo Fitness has fully recapitalized its company and eliminated all debt under the leadership of company founder Chip Hawkins and “equal” investors, new and existing (Rhône Group, David Wichmann of Jory Capital & Human Powered Health, ...
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News briefsSportsshoes.com opens new creative and tech center
British e-tailer SportsShoes.com, founded in 1982, has opened a new creative and technology center for 100 employees, designed by London-based architecture firm Bowman Riley. SportsShoes.com acquired an industrial facility next to its Shipley headquarters near Bradford in October 2022 for the purpose. The 1,000-sqm renovated production warehouse now houses the ...
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News briefsVibram launches global Move Freely Experience fitness events
Italian sole specialist Vibram has launched the Move Freely Experience, an international event program that will run throughout the year. The campaign introduces Vibram’s FiveFingers footwear to new sports consumers, fitness trainers from various disciplines and outdoor enthusiasts to engage them with the Vibram brand and its team. Move ...
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News briefsRevo opens flagship store in Barcelona
Californian sunglasses company Revo, founded in 1985, has opened its first flagship store in Barcelona, Spain. The store is located in Baixada de la Llibreteria in the Gothic Quarter, one of the city’s most charming and lively neighborhoods. The newly opened store will feature the company’s full line of eyewear ...
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News briefsFormer Superdry COO Silvana Bonello to join Oceansapart as CEO
Silvana Bonello, former chief operating officer at Superdry, is set to become the chief executive officer and joint managing director of Berlin-based activewear brand Oceansapart. She will succeed Henry Brodski, Oceansapart’s chief financial officer and managing director, who has been serving as interim CEO since leadership responsibility was handed over ...
