All Fitness articles – Page 7
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ArticleU.S. activewear brand Vuori expands into Europe, Australia and Canada
California-based activewear brand Vuori is launching in the U.K., France, Germany, Ireland, the Netherlands, Australia and Canada, marking the first steps in a global rollout announced in late 2021. Consumers in these countries will be able to purchase the brand’s products from country-specific brand web stores. In select markets, Vuori ...
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News briefsiFIT launches iFIT Adventures, offering real-life excursions to iFIT workout destinations
iFIT, a specialist in connected fitness software, content and equipment, has announced the launch of iFIT Adventures, a new series of in-person travel fitness experiences that allow members to explore destinations around the globe. iFIT Adventures, led by iFIT’s in-demand trainers, are all-inclusive travel experiences that enable members to move ...
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News briefsTrue Fitness with changes in sales and marketing leadership
True Fitness, a manufacturer of commercial cardio and strength equipment under the True and Octane brands since 1981, has announced changes to its leadership structure. Through these changes, the company aims to improve its North American and international sales position and continue its growth. David Trulaske has been named the ...
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News briefsHydrow raises $55 million in Series D funding
Hydrow, the at-home connected rower, has announced that it has raised around $55 million in Series D funding, led by Constitution Capital with continued support from L Catterton and RX3 Ventures and additional participation from Liberty Street, Activant Capital and Sandbridge Capital. L Catterton, the largest global consumer-focused private equity ...
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News briefsAbercrombie & Fitch launches new activewear line
Global textile retailer Abercrombie & Fitch (A&F) has launched a new activewear sub-brand for women and men named Your Personal Best (YPB) that is currently available only in most North American Abercrombie & Fitch stores and online. Offering a size range from XXS to XXL with additional ...
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ArticleEuropean Alliance for Physical Activity launched by cross-sector associations
ENOS, EuropeActive, FESI and It’s Great Out There Coalition have launched the European Physical Activity Alliance (EPAA), a new organization designed to promote the benefits of health-enhancing physical activity for physical, social and mental health and well-being. The EPAA was launched during an online event that attracted more than 200 ...
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News briefsWomen’s activewear e-shop Apparelle launches end of March
A new online store concept will launch on March 21, 2022: Apparelle. According to theindustry.fashion, the new shop concept will feature 25 brands from established to niche brands and newcomers, including Lorna Jane, Bala and Free People Movement. The founder of the new Apparelle store is Amber Goodwin, an ex-investment ...
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ArticleMarks & Spencer invests in brand platform The Sports Edit
U.K. retailer Marks & Spencer has announced a new strategic investment in the fast-growing brand platform The Sports Edit. The Sports Edit was founded in 2015 by Nick Paulson-Ellis, who has grown the company by focusing on bespoke brand curation in activewear. The Sports Edit is constantly adding new and ...
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News briefsFabletics to open 30 new stores in 2022
Fabletics has announced that it plans to open 30 new store locations in 2022. The new stores planned for this year will bring the brand’s global brick-and-mortar presence to more than 100 locations. The company has unveiled the first 18 new locations slated to open in 2022, all of which ...
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ArticleiFit Health & Fitness raises $355 million in capital, names co-presidents
Months after abandoning a $650 million initial public offering due to unfavorable market conditions, iFIT Health & Fitness, formerly known as Icon Health & Fitness and parent of the NordicTrack, Weider and ProForm fitness brands, amongst others, has raised $355 million in capital from L. Catterton, the largest global consumer-focused ...
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News briefsAviron raises $18.5 million and hires COO
Toronto-based connected fitness company Aviron announced $18.5 million in Series A funding led by Chris Carey and Stripes, also an investor in the running brand On. Additional investment comes from Global Founders Capital, Formic Ventures and 24-Hour Fitness founder Mark Mastrov. Aviron is the developer of a gaming-led, smart rowing ...
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News briefsTherabody plans to expand brick-and-mortar presence
Therabody, the digitally native specialist in wellness technology, has announced plans to open six new standalone retail locations across the U.S. in 2022. Three opened in January, including White Plains in New York state, Caesars in Las Vegas, and Santa Monica, California. Three more are expected to open soon in ...
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News briefsGermans invest in home fitness
A representative study by the German Industry Association for Fitness and Health (DFIG) has found that home fitness continues to be a growth market in Germany. The Covid-19 pandemic has boosted the market, and this trend continues. The survey shows that: 50 percent of households in Germany purchased fitness ...
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News briefsPeloton’s new CEO contradicts sale rumors
The Verge reports that Peloton’s new CEO, Barry McCarthy, has denied the rumors about the sale of the company in an interview with the Financial Times. The company faced rumors after missing Wall Street projections and laying off 2,800 employees. McCarthy told FT that he wouldn’t move from California to ...
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News briefsPracticing yoga in the Metaverse with Alo
Alo, a yoga brand founded in Los Angeles in 2007, has just entered the Metaverse with the launch of an “immersive wellness experience” on Roblox, an expansive global platform that brings together a worldwide community through shared virtual encounters. The virtual Alo Sanctuary is a place designed to serve as ...
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News briefsFIBO 2022 holds on to April event in Cologne
The organizers of FIBO are committed to a return to normality in 2022. After a two-year absence, the global fitness show is to return as a physical show on April 7-10 in Cologne, Germany, with” the best possible health and safety protection for all attendees,” Koelnmesse says. One day before ...
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News briefsAre Amazon and Nike interested in Peloton?
We recently reported that an activist investor in Peloton had called on the board to fire the CEO and explore a sale of the company, whose share price had fallen dramatically due to declining demand for its connected fitness solutions. Now Peloton’s share price has risen by just over a ...
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News briefsWithings acquires health and fitness app 8fit
Withings, a French electronics company with offices in the U.S. and Hong Kong and focusing on at-home connected health, announced the acquisition of 8fit, a global health, fitness and wellness app with more than 40 million downloads, launched in Berlin in 2014. Available in six languages, 8fit provides its users ...
