All Fitness articles – Page 2
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News briefsR.A.D footwear partners with Rogue Invitational event
The training shoe brand secures a two-year headline sponsorship at the annual CrossFit and strongman competition held in Aberdeen, Scotland.
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ArticleStrava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
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News briefsXponential Fitness explores sale
The boutique fitness franchisor has hired Jefferies to run a formal process. A board shake-up signals urgency.
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ArticleOura’s big bet on gesture control
Oura’s ring may soon do more than track you. Gesture control could turn it into your everyday remote.
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ArticlePlaylist and EGYM close $7.5bn fitness merger
The deal, backed by $785m in new equity, unites Mindbody, ClassPass and EGYM’s smart equipment under a single global fitness platform.
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News briefsFrasers Group launches Everlast Gyms+ in UK
Frasers Group rolls out tiered premium gym concept with boutique-style studios, Nike Strength equipment and HYROX centers across the UK.
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News briefsUS wearable brand Whoop signs Premier Padel deal
The Boston-based wearable brand will equip all athletes on the circuit and extend into coach education via the FIP Academy.
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ArticleSleep tech brand Eight Sleep joins IRONMAN Europe
The US sleep tech brand will activate at IRONMAN Europe races as the organizer expands its partner portfolio beyond traditional triathlon categories.
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ArticlePeloton brings connected fitness to the gym
The US connected fitness brand launches its first gym-grade bike and treadmill, pairing Peloton content with Precor industrial hardware.
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ArticleChanges in Spain enabling Sprinter to expand
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
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ArticleSportl launches app with £250k pre-seed backing
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
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News briefsRoxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
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ArticleNext-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
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ArticleIndoor cycling app Rouvy lands Giro d’Italia deal
Czech indoor cycling platform Rouvy secures official training partner status for the Giro d’Italia and other RCS Sports events.
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ArticleGarmin posts record revenue in 2025, driven by fitness
The GPS and wearables giant beats records across all five segments, proposes a 17% dividend hike and targets $7.9bn in 2026.
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ArticleGymshark enters Germany with premium retail partners
The British activewear brand opens its first German shop floors.
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ArticleFitness First UK bets on longevity to drive loyalty
New campaign pairs AI-benchmarked biological age testing with personalized programming to shift gym positioning toward clinical-grade longevity.
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ArticleWearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
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ArticleUK Gym Group raises guidance, speeds growth
The budget fitness chain exceeded opening targets and now projects earnings above consensus, backing the push with a £10m share buyback.
