All Fitness articles – Page 2
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News briefsChelsea FC first Premier League club to join Strava
The Blues become first PL and BWSL side on Strava’s app, reaching 195 million athletes worldwide.
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News briefsWHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
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News briefsStrava launches Stanford sports science collaboration
Strava is working with Stanford researchers to ground its training, progression and recovery features in performance science.
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ArticleRonaldo’s data becomes WHOOP’s best ad
A record eight players are over 40 at this World Cup. WHOOP built a Ronaldo campaign around exactly that.
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ArticleWhoop wins FDA closeout on blood pressure feature
The FDA dropped its 2025 enforcement action after Whoop modified its interface and the agency updated its wellness guidance.
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News briefsAARMY adds yoga and Pilates as a gateway to performance
AARMY built its following on bootcamp and cycle classes. It is now adding yoga and Pilates to tap 12.9 million US participants
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News briefsThe ring that doesn’t need to sell itself
Ōura’s World Cup campaign with Kane and Rice is built around a question, not an answer: “Are you ready?”
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ArticleThe HYROX premium is paying off for PUMA
From Stockholm podiums to Shanghai training hubs, PUMA’s HYROX strategy is compounding — Anta’s China network now in play.
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ArticleFabletics opens largest European store at Berlin’s KaDeWe
The 160 sq m Berlin flagship is part of a 40-store plan for 2026, split between the US and international markets.
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News briefsL Catterton in exclusive talks to buy HYROX stake
The LVMH-backed PE firm is close to a deal with Infront Sports & Media, owner of the indoor fitness series.
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ArticleEurope’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
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ArticleTechnogym, World Athletics open RUN X registration
Fitness clubs, universities, hotels and corporate facilities can host qualifiers for the first World Treadmill Championship.
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News briefsGymshark partners with Bratz
A four-piece drop, a nostalgia property, and data on female gym discomfort: collaboration as a statement.
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ArticleWhat Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
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News briefsHyrox and World Gym in three-year APAC deal
Hyrox’s biggest APAC deal to date lands in Taiwan: a market of 500,000 gym members and 140 clubs, with Thailand lined up next.
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News briefs140 countries, one wellness show
The 20th-edition fitness and wellness trade show drew visitors from 140 countries, with international attendance up 25%.
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News briefsH&M MOVE launches Solar Club collection
A Marseille morning-to-evening collection that blurs running wear and dinner tableware.
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ArticleOura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
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News briefsStrava’s most-uploaded sport type gets rebuilt
Strava’s strength update includes muscle maps, a workout log, and integrations with Garmin, WHOOP, Fitbod and 11 other partners.
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News briefsVivaGym-Synergym deal accelerates Iberian fitness roll-up
With Providence Equity behind the deal, the acquisition follows the PE playbook: consolidate before competitors do, exit at scale.
