All Fitness articles
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ArticleEurope’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
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ArticleTechnogym, World Athletics open RUN X registration
Fitness clubs, universities, hotels and corporate facilities can host qualifiers for the first World Treadmill Championship.
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News briefsGymshark partners with Bratz
A four-piece drop, a nostalgia property, and data on female gym discomfort: collaboration as a statement.
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ArticleWhat Taiwan’s fitness diplomacy tells the industry
Taiwan is using the health and fitness economy as a channel for economic diplomacy, and the sporting goods industry should take note.
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News briefsHyrox and World Gym in three-year APAC deal
Hyrox’s biggest APAC deal to date lands in Taiwan: a market of 500,000 gym members and 140 clubs, with Thailand lined up next.
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News briefs140 countries, one wellness show
The 20th-edition fitness and wellness trade show drew visitors from 140 countries, with international attendance up 25%.
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News briefsH&M MOVE launches Solar Club collection
A Marseille morning-to-evening collection that blurs running wear and dinner tableware.
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ArticleOura: small ring, large ambitions
Ring 5 launch: the biggest media push in Oura’s history is also its most strategic.
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News briefsStrava’s most-uploaded sport type gets rebuilt
Strava’s strength update includes muscle maps, a workout log, and integrations with Garmin, WHOOP, Fitbod and 11 other partners.
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News briefsVivaGym-Synergym deal accelerates Iberian fitness roll-up
With Providence Equity behind the deal, the acquisition follows the PE playbook: consolidate before competitors do, exit at scale.
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ArticleTechnogym Q1 revenues rise double-digit
The Italian fitness equipment maker posted broad-based growth in Q1, with Italy and the wholesale channel among the standout performers.
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ArticleHow ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
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News briefsTechnogym scores 100/100 on ESG transparency
Fitness equipment maker joins Dow Jones Best-in-Class Europe Index with near-perfect scores on health, energy and reporting.
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News briefsRiminiWellness turns 20 with longevity at the centre
RiminiWellness returns to Rimini on May 28–31 with an expanded startup showcase and longevity programming.
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News briefsSpotify enters fitness with Peloton deal
Spotify adds over 1,400 Peloton workout classes to its platform, with fitness now a core content category alongside music and podcasts.
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News briefsMyprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
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News briefsTonal ties Star Wars film to fitness push
The AI-powered home gym partners with Lucasfilm for exclusive member workouts tied to The Mandalorian and Grogu, which opens May 22.
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ArticleReport: Europe’s fitness market breaks records in 2025
The 2026 EuropeActive/Deloitte report shows the sector surging past €39bn in revenue, with consolidation accelerating and the US penetration gap still wide open.
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News briefsAmazfit locks in exclusive Hyrox wearables role
Zepp Health’s Amazfit secures a three-year global deal with Hyrox, locking out wearable rivals from the fast-growing fitness racing series.
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ArticlePeloton: “Let Yourself Go” with Hudson Williams
The latest “Let Yourself Go” chapter casts a rising star to pitch the Tread+ as a platform — and sell a feeling, more than a product.
