All Fitness articles
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News briefsWhoop’s newest product is a $650 puffer jacket
The wearables company’s second Samuel Ross collection carries its sensor into outerwear, sold only on its own store for now.
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ArticleOura takes Ultrahuman’s redesigned ring to court
Oura has sued Ultrahuman in the Eastern District of Texas, asserting two new patents against the redesigned Ring Pro.
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ArticleAlo opens first German flagship in Berlin
The 557-square-meter Berlin store opened Oct. 15, a day before Alo’s Hong Kong grand opening at K11 Musea.
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News briefsRUN X treadmill championship starts Oct. 23
Runners race 5km in 400 fitness centers across 20 countries, with a world final in Cesena, Italy, in March 2027.
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News briefsIntersport renews Hyrox deal and adds three cities
ntersport extends its Hyrox title partnership through 2027, growing from three to six European races with Dublin, Vienna and Maastricht.
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AnalysisMarket Analysis: Fitness grows where athletes return
Sales to gyms, coaching software and subscription services, race formats now decide which hardware brands grow, more than the device itself.
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ArticleGarmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
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ArticleOura launches ‘Wear Your Best Life’ campaign
Profitable results give Oura room to wait for better markets, and it is using the time to run more campaigns.
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News briefsIlia Topuria takes Montirex from the gym to the office
A household name in Spain, the MMA champion fronts a capsule for work and training. Behind it sits a £129.3 million UK brand.
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ArticleHyrox moves into gym apps through ABC Fitness deal
Hyrox has struck a partnership with gym software giant ABC Fitness to embed its official Hyrox365 programming directly into gym-branded apps, removing the need for a separate Hyrox download and giving affiliated operators a new tool to differentiate their offer.
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ArticleHyrox founders buy into rival Xenom
Christian Toetzke and Moritz Fürste have taken board seats and an ownership stake in Xenom, the self-styled ‘Decathlon of Fitness’, as shared investor Wndrco tightens its grip across both properties.
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News briefsTechnogym launches RUN X Club Finder
About 300 facilities have registered to host qualifiers for the treadmill championship, which ends in Cesena in March 2027.
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News briefsOura postpones Nasdaq IPO citing market uncertainty
Oura pulled its Nasdaq listing eight days after launch, with 10-year yields at their highest since 2007.
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News briefsPeloton debuts its first foldable treadmill
The Tread Flex folds, costs $1,100 less than the model it replaces, and comes with a Miley single attached.
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ArticleTechnogym launches its first Pilates reformer in the US
Technogym prices its US reformer at $13,670: four times what US retailers quote for professional reformers.
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News briefsStrava opens Metro academic program for third year
Applications close Oct. 23 for free access to Strava’s cycling and pedestrian dataset, used by over 4,500 city planners.
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News briefsJordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
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News briefsTechnogym settles into new finance leadership
Carlo Capelli and Pierluigi Alessandri now hold the finance and risk roles Marabini and Capelli once shared.
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ArticlePrimark launches Form activewear sub-brand
A satirical omnichannel campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
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News briefsHyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
