All Fitness articles
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News briefsTechnogym settles into new finance leadership
Carlo Capelli and Pierluigi Alessandri now hold the finance and risk roles Marabini and Capelli once shared.
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ArticlePrimark launches Form activewear sub-brand
A satirical omnichannel campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
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News briefsHyrox founders buy back control from Infront
WndrCo, the fund backing Hyrox rival Xenom since March, is also part of the buying group.
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ArticleAt IFA 2026, sporting goods and health tech blur
A first-person tour of IFA Berlin finds Chinese hardware makers rewriting the boundaries between sporting goods, tech and health.
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ArticleOura’s IPO tests the value of health data
Subscription growth and a 42-billion-hour biometric dataset anchor Oura’s case for a technology-style valuation.
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News briefsNGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
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ArticleRunna pairs coach expertise with academic research
The Strava-owned app is using an academic partnership to differentiate its coaching from automated rivals.
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ArticleAlo and Co: China’s activewear race just got crowded
Alo Yoga’s Tmall debut joins a wave of premium brands accelerating China entry.
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News briefsPSG launches We Ride Paris cycling + fitness initiative
Zwift and Wilier are providing five customized smart bikes to be auctioned for PSG’s community and Xana foundations.
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ArticleATHX picks New York to throw down its HYROX gauntlet
Backed by adidas, ATHX brings its hybrid fitness challenge to New York, a market where HYROX and PUMA still dominate.
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News briefsHYROX strikes global retail deal with Amazon
Amazon-powered storefronts go live in six markets as the fitness racing series expands retail.
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News briefsOn, FKA twigs and the art of recovery
Recovery, folded into training, is On’s new engine beyond running.
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ArticleNike enters hybrid racing, leads with China
Nike is entering the hybrid sports footwear category with two purpose-built models, debuting first in China.
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ArticleFabletics plans retail expansion, at home and abroad
Fabletics has crossed the billion-dollar revenue threshold and is now targeting aggressive store growth in the US and abroad, with new markets including India, the UAE and deeper penetration across Latin America.
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OpinionGarmin CIRQA: The real story might be elsewhere
The same week it launched a subscription-free band, Garmin quietly bought its way into the subscription layer instead.
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ArticleGarmin’s CIRQA Smart Band challenges Whoop’s model
CIRQA matches Whoop’s screenless design but skips the membership fee
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ArticleJoma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox
Puma’s exclusive Hyrox lock is pushing rival sponsors toward federations building their own version of the sport.
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ArticleA treadmill that costs as much as designer furniture
NordicTrack’s $15,000 Ultra 1 is priced to rival high-end furniture, not just other treadmills, and three design juries agree.
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ArticleStrava’s bigger platform play
Three launches in five weeks - hiking, racing and rewards - reveal a much bigger ambition behind the update notes.
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Infographics & DataPhysical inactivity 2026: The cost of standing still
The WEF puts $169 billion of sporting goods revenue at risk from rising inactivity, and the WHO’s 2026 milestone will pass unmet. Our Impact of Sports Special gathers the new evidence and the people working on the problem, from Brussels to the brands.
