All Footway articles

  • Article

    Footway’s new online platform has teething problems


    Last April’s acquisition of Sportamore and the Swedish group’s growing internationalization expanded the number of visitors and customers on its numerous websites across Europe, but reduced its profitability last year. With the inclusion of Sportamore for the last two months of 2020, the Swedish online shoe retailer reported a ...

  • News briefs

    Footway widens e-commerce for its brands to 24 markets


    Footway , the international Swedish-based shoe e-tailer, has launched a new integrated internet platform for all its operations including Sportamore , the sporting goods e-tailer that it recently acquired, widening its presence to a total of 24 markets all over Europe. The platform also houses a couple of house brands, ...

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    Opinion: The short- vs long-term perspective of retail recovery


    Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of ...

  • News briefs

    Footway replaces Sportamore’s CEO with an integration specialist


    Johan Ryding is leaving as chief executive of Sportamore , the Swedish-based online sports retailer, following the company’s acquisition by another Swedish e-tailer, Footway , in the spring, as part of the integration process. Henrik Martin took over his place as interim CEO on Aug. 12. Described ...

  • Daniel Mühlbach, Footway

    Footway wants to buy a streetwear specialist


    The Footway Group , the increasingly international Swedish online shoe retailer that recently agreed to merge with Sportamore , wants to create a leading platform for e-commerce in sports and fashion by also acquiring an online retailer of streetwear and sneakers, Californian Roots , or Caliroots for short. Caliroots ...

  • News briefs

    Footway’s bid for Sportamore has succeeded


    The tender offer launched by Footway for Sportamore has been accepted by 95.9 percent of the Swedish sports e-tailer’s shareholders. Footway, a more international-oriented online shoe retailer, is paying a total of 439 million Swedish kronor (€40.4m-$43.9m) for Sportamore. Because of its de-listing from the Nasdaq Stockholm ...