All Germany articles – Page 3
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News briefsMarketmedia expects flat market development for the coming years
Marketmedia24 has launched its new “Branchen-Report Outdoor 2023,” which puts a spotlight on the market development in Germany from the pandemic years 2020 and 2021 to 2022, the latter a year overshadowed by war and inflation. Overall, Marketmedia24 sees 2022 as a year of slightly negative sales numbers (-1.4 percent) ...
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News briefsIntersport Germany publishes 2020/21 sustainability report
In its fourth sustainability report (available for download here in German), Intersport Germany gives an overview of the projects implemented in the years 2020 and 2021 and provides an outlook on its new sustainability strategy to be published end of January 2023. The report and the future plan of the ...
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ArticleGentle upswing for consumer sentiment in Germany
Consumer sentiment in Germany remains on the upswing at the beginning of the new year. The index is up for the third month in a row, according to the latest consumer barometer of the German Retail Association (HDE). In particular, the recently more optimistic economic outlook appears to be contributing ...
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ArticleAbsolute Teamsport continues to expand
After 17 more stores joined Sport 2000’s premium concept for teamsport specialists in 2022 (bringing the current total in Europe to 23 Absolute Teamsport stores in 6 countries), the pace of expansion is set to continue in the new year: Sport 2000 says it plans to have 35 stores under ...
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News briefsPeloton extends cooperation with Amazon to Germany
Peloton Interactive announced on Dec. 29 that select Peloton products are now available on the German Amazon store. The company had already announced the expansion of its deal with Amazon to Germany in November. Peloton products are also available in Amazon stores in the U.S. and U.K. As part of ...
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News briefsSport Conrad's second-hand pilot project was successful
Source: Sport Conrad Sport Conrad NOMOI second hand products German retailer Sport Conrad has now sold the 160 used garments from brands Patagonia, Ortovox, Maloja and Norrøna that were collected from mid-November 2022 as part of a pilot project integrated into the retailer’s sustainability initiatives. According to ...
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News briefsIntersport Germany strengthens digitalization strategy at management level
Source: Intersport Katja Burkert Katja Burkert, head of the IT department at Intersport Deutschland eG, will be appointed to the management board of Intersport Digital GmbH, the buying’s digital unit that develops and successfully implements the digital and data-driven business models as part of the omnichannel strategy, ...
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News briefsHigh energy costs massively change Germans’ buying habits
The German Retail Association (HDE) reports that the high price increases for energy in Germany have significantly changed the shopping behavior of consumers. For example, the latest HDE “Consumer Monitor Prices” for 2022/23 shows that eight out of ten consumers are affected by rising energy costs, and ...
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News briefsDecathlon Germany becomes Payback partner
From Jan. 2, 2023, Decathlon in Germany will partner with the Payback loyalty program. The French sporting goods manufacturer and retailer operates more than 80 stores and an online store in Germany, and customers can choose from more than 100 types of sports in its product range. Payback was founded ...
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News briefsGerman World Cup dropout does not change Adidas’ revenue forecast
Adidas is sticking to its sales expectations for the World Cup in Qatar even after the German national team was eliminated from the tournament.
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ArticleConsumer sentiment in Europe improves
Consumer sentiment improved slightly in Germany, France and Italy, the three main economies of the European Union, but consumers remain cautious in a challenging economic environment. In December, German consumer sentiment is expected to rise by 1.7 points to -40.2 points from -41.9 points in November, according to the market ...
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News briefsVon Preen and Storck to remain on Intersport Germany’s board
The supervisory board of Intersport Deutschland eG has extended the contracts of CEO Alexander von Preen and CFO Thomas Storck until 2026. In addition, Frank Geisler is also a member of the management board. Storck was also appointed deputy CEO.
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ArticleSlight improvement in German consumer sentiment in November
After several months of negative trends with ever-new all-time lows, German consumer sentiment improved slightly in November. As shown by the current consumer barometer of the German Retail Association (HDE), the index increased slightly compared to the previous month. However, the barometer remains at a low level. In recent months, ...
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News briefsGermany decides on energy price cap, effective 2023
German energy price caps announced by Chancellor Olaf Scholz to mitigate the impact of inflation will go into effect in early 2023, according to a government timetable. The gas price effect is set to go into effect on Jan. 1 for large companies and on March 1 for households and ...
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News briefsNew additions to the Salomon marketing and sales teams Germany
Source: Salomon Germany Anna Theresa Gstrein Anna-Theresa Gstrein will join Amer Sports Germany as shopper marketing specialist for Salomon on Nov. 7, becoming, among other things, the new contact person for local key accounts and premium partners. In her position, she will develop local customer plans and ...
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News briefsBolle Brands splits prescription and sport sales team in Germany, Austria
To support the growth of its brands, Bollé Brands is restructuring its sales divisions in Germany/Austria. Previously also overseen by Thilo Schmidt-Arras, who has been promoted to head of sales sport, the newly created position of head of sales optical for both countries has been assigned to Sören Schrader. He ...
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News briefsDispute over “Black Friday” trademark in Germany ends
The trademark “Black Friday” was declared revoked by the Berlin Appellate Court on Oct. 14, 2022, with retroactive effect from April 25, 2019. The court thus confirmed the trademark cancellation for all goods and services that had not already been canceled by the German Federal Patent Court (BPatG). The German ...
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ArticleIntersport Germany launches new brand campaign; new report underlines social relevance of sports
Intersport Germany is underlining the enormous social importance of sports with a new brand campaign. The sporting goods retailer has already been campaigning to increase access to sports for years. Now, the group is launching “Einmal Sport. Intersport.“ (a pun on “Once sport. Always sport”), a highly emotional and polarizing ...
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Case StudyThe marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
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ArticleConsumer confidence at historic lows in Europe
Consumer confidence has taken a dive in Europe. The European Commission’s Directorate-General for Economic and Financial Affairs (DG ECFIN) has produced a flash estimate for September, according to which the indicator has “resumed its steep downward trend, dropping by 3.5 points in the EU and 3.8 points in the euro ...
