All Germany articles – Page 5
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ArticleDecathlon Germany reports best year in history
Decathlon Germany has reported the most successful financial year in the company’s 35-year history. Since the first German store opened in Dortmund in 1986, the sporting goods manufacturer and retailer has expanded to 84 stores, two logistics centers and four campus locations for central services with a total of 4,833 ...
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News briefsDecathlon Germany tests CO2-friendly same-day delivery
The sporting goods retailer and manufacturer Decathlon is testing the expansion of sustainable services in Germany. In Munich, a pilot project has been set up in collaboration with Glocally, a logistics company founded in 2021 by three students at the Technical University of Munich. The company focuses on a sustainable ...
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News briefsSeventh Absolute Run store opened
Sport 2000 reports that the seventh Absolute Run store opened on Feb. 4 in Germany. The owner of the store, which has been existing as “Laufsport Andreas” since 2006 in the city of Minden in North Rhine-Westphalia (80,000 inhabitants), is Petra Benecke, who has now reopened her store as “Absolute ...
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Article
With new members, Intersport Germany predicts over 5% annual growth
Intersport Germany predicts that its retail members will be able to achieve annual growth of more than 5 percent between now and 2025, with significant double-digit growth online, benefitting from the development of the “360° Intersport ecosystem,” new omni-channel services and the broad rollout of better store formats. The 800-odd ...
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ArticleSport 2000 creates “clubs” for different sports
The concept may be rolled out to other countries at a later stage. For the moment, generalist retailers affiliated with Sport 2000 in Germany who can demonstrate “qualitatively demanding standards” in the focus categories of outdoor, running, fitness or lifestyle can now become part of a new cooperation concept under ...
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Article
New communication strategy for Decathlon in Germany
Decathlon is rolling out a new brand campaign in Germany, developed in collaboration with the Avantgarde agency, that aims to move the perception of the international retail brand’s market positioning from that of a pure supplier of products to that of a service-oriented platform with an emotional touch. We could ...
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ArticleThe unvaccinated are banned from Germany’s non-essential stores
In contrast with Austria, where non-essential stores and other public indoor services have been forced to shut down completely at least until Dec. 13, or with the U.K., where people must now wear masks in all the stores, non-essential stores as well as cinemas, theaters and restaurants in Germany will ...
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Article
Alpine ski facilities are not being closed, but Germany may follow Austria’s lockdown
Europe has become the epicenter of the new wave of the coronavirus pandemic, registering 67 percent of the new cases of infection around the world. The situation is particularly tense in Central Europe, but in contrast with a year ago, health authorities are generally excluding snow sports from the range ...
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ArticleAustria imposes a general lockdown, Germany approves a new infection protection act
Without waiting for the end of a previously imposed confinement for the unvaccinated, which started on Nov. 15, the Austrian government decided that everybody will go into a general, nationwide lockdown for a maximum of 20 days on Monday, Nov. 22, and that it will be extended for unvaccinated people ...
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News briefsDecathlon wants to double its turnover in Germany
Based on a just-launched business plan for the next five years, Decathlon Germany aims to double its turnover to €2.5 billion in terms of gross merchandising value by 2026, compared with projected levels of around €950 million in 2021 and €1.3 billion in 2020. To help achieve this goal, the ...
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Infographics & DataTop 10 countries leading the global sports market in 2020
This exclusive interactive chart shows total market size of sporting goods in the U.S., China, Germany, Japan, France, the U.K., Canada, South Korea, India and Italy for the year 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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ArticleGfK observes more reluctant consumer behavior in Germany
In its latest consumer survey for Germany, GfK has identified more cautious behavior among German consumers. Both economic and income expectations show moderate declines – caused by a noticeable increase in prices and inflation and by once again rising Covid-19 infection rates. However, the propensity to buy is likely to ...
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News briefs
German golf grows during the pandemic
The number of licensed golfers in Germany rose by 1.36 percent to 651,417 in 2020, the highest increase in a year since 2012, according to a new report by a golf economy expert, Falk Billion, titled Golfmarkt Deutschland 2021. The report, which can be downloaded free of charge, is published ...
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News briefs
The German fitness industry suffers a 24% decline in turnover
After more than 30 years of ongoing growth, the German fitness industry registered a 24.5 percent decline in turnover to €4.16 billion in 2020 as the Covid-19 pandemic heavily impacted gyms. The figures come from a report titled Eckdaten der deutschen Fitness-Wirtschaft 2021 [Tr.: Key data from the German Fitness ...
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Article
Germany wants to protect human rights with Supply Chain Act
On March 3, the German federal government approved a bill that aims to force relatively large German companies to respect human rights in their global supply chain. Parliament is expected to pass the draft legislation, commonly referred to as the Supply Chain Act, by the middle of the year. The ...
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Article
Germany extends lockdown - with easing options
On March 3, the federal-state conference in Germany decided on how to further extend its present lockdown for non-essential retailer operations until March 28, to help fend off the Covid-19 virus. Like in the U.K., it will be phased out in stages, but retailers are furious, partly also because many ...
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News briefs
Heyconnect is helping Fila with German marketplaces
Fila is entering the German marketplace business through Heyconnect, a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with the e-tail ...
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News briefs
Germany to admit foreign participants in trade fairs
Foreign visitors are expected to be able to attend the next Ispo Munich show, scheduled for Jan. 31 to Feb. 3.The government of Germany has decided to grant entry into its territory – even from outside the EU, the Schengen area or Germany’s list of approved countries – to foreign ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Article
Some stores are re-opening in Germany
(Updated on April 23) After consultations with the state governors, German Chancellor Angela Merkel announced on April 15 that certain types of stores could open again from Monday April 20, after being shut down for five weeks. The retail lockdown for non-essential items was relaxed only for stores that have ...
